The Imagination Edit | When brands build what matters
Welcome to our newsletter - your monthly dose of creativity, insights, and industry trends, straight from the minds shaping unforgettable brand experiences.
From purpose-led activations to immersive retail and B2B innovation, this month’s edition explores how brands are building deeper connections with people, communities, and culture. Because the brands shaping the future aren’t just selling products; they’re creating experiences that make a difference.
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Driving global impact with Ford Building Together
This September, we partnered with Ford to launch Ford Building Together, a global initiative empowering more than 9,000 dealers to create real change in their communities.
The programme began with The World’s Largest Auto Dealer-Led Food Drive, mobilising dealers from Detroit to Sydney to support local non-profits and families in need.
It’s a story that showcases how when business leads with purpose, they don’t just make noise but real impact.
Gen Z plays to win, and so should brands
86% of Gen Z in the UK and US want more IRL brand experiences. They expect stores to feel less like shopping and more like playing.
Our Global Chief Strategy Officer, Tom Gray , explores how leading retailers are turning stores into gamified spaces where performance is measured not just by sales, but by social reach, engagement, and brand growth.
Brands that invite participation, not just purchase, will win the next generation.
B2B AR: Bringing products to life
Flat, uninspiring demos cost businesses up to 40% of potential sales. Our Creative Director, Robert Leeks , reveals how brands are transforming static presentations with augmented reality, creating immersive product moments that customers can see, touch, and trust.
From automotive showrooms to manufacturing floors, AR is redefining how brands sell, train, and connect, turning complex into compelling.
Thanks for reading. We’ll be back next month with more insights, ideas, and standout work from across our global studios. Until then, stay curious and keep creating.
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