How the World’s New Tempo is Impacting Hospitality

Time has become the most valuable currency in today’s world.

Accor’s new insights report, The New Quality Of Time, delves into the changing practices and perceptions of time, exploring how these changes will influence the hospitality industry today as well as tomorrow.

More specifically, these trends represent significant opportunities for innovation and adaptation. By leveraging shifts in attitudes and understandings, hospitality businesses can create more personalized and meaningful experiences for their guests, allowing them to not only meet but exceed changing expectations. Embracing these changes enables the industry to thrive in a world where the perception of time and guest needs are continually evolving.

Key trends covered in the report include:

• Slowing Down & Time Out

People are increasingly prioritizing self-care, wellness, and meaningful experiences. This shift has fueled the "slow travel" movement, where travelers opt for immersive, leisurely journeys over the rush of traditional travel.

• Welcoming the Blended Living Movement

The lines between work and relaxation are blurring. More people are seeking environments that allow for seamless transitions between professional tasks and personal downtime.

• Embracing the Generational Legacy

Families are looking for experiences that cater to all age groups, emphasizing the need for offerings that address the diverse needs of multiple generations.

• Taking Time Together as Never Before

Travelers now prefer authentic experiences that connect them with the local culture and community of their destination.

• Protecting the Future Now

Transforming hospitality operations with sustainable practices is essential to addressing climate change and building a more eco-friendly future.

Over the following months, The New Quality of Time newsletter will explore each trend laid out in Accor’s #FromChangeToOpportunity report.

Our relationship to time underpins every moment of our life. To understand how it impacts hospitality, we needed to hear from experts across the holistic ecosystem, including:

• Steven Daines Chief Talent & Culture Officer at Accor
• Brune Poirson Chief Sustainability Officer at Accor
• Anne Becker Olins Global Chief Design & Technical Services Officer Ultra Luxury & Luxury
• Damien Perrot Global Chief Design, Technical Services & Innovation Officer for Premium, Midscale & Economy brands
• Emlyn Brown Global Senior Vice President, Well-Being, Accor
• Oliver Patrick Clinical Director of Pillar Wellbeing at Raffles Hotels & Resorts London at The OWO

The New Quality of Time invites you to reflect on how these emerging trends are not just shaping the future of hospitality but also influencing our everyday lives.

The findings from our report highlight the importance of slowing down, connecting with our surroundings, and rethinking how we blend work and leisure. As the hospitality industry continues to evolve, staying ahead of these changes will be key to creating experiences that resonate with today’s travelers.

To stay informed and dive deeper into these conversations, be sure to subscribe to our newsletter.

You'll discover thoughtful discussions with key opinion leaders and Accor team members as we explore the topics in our trend report.

Stay tuned for more insights and expert discussions as we continue to explore the future of hospitality together. Subscribe to “The New Quality of Time.”