How to Network Effectively at Business Networking Events
The Leaders Institute
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Do you know the true benefit of networking opportunities from an entrepreneur's standpoint? It is not to try to make as many sales just as that event. It is about increasing your sphere of influence - the circle of people who know you and trust you. Asking open-ended questions and using your active listening skills to build up these professional relationships and increase your network.
Building up your network, your sphere of influence, can in turn create long term relationships that can turn into long term business. But you have to network in the correct setting at the correct type of events where your ideal customers congregate. It differentiates between business-to-consumer and business-to-business strategies: for B2C you might join broad local groups and focus on meet and greet efforts, while for B2B you aim for trade associations, vendor tables, or speaker roles in meetings where your ideal clients gather.
Asking questions to make real connections, such as “What do you enjoy most about what you do?” or “What kind of people would make a good prospect for you?” These are a few of the questions that can help you add value rather than promote yourself.
Read the full in-depth guide into "How To Network Effectively at Business Networking Events" .
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