How to Get Your Product or Service Mentioned by ChatGPT

Here's What's Happening Right Now

When someone asks ChatGPT "What's the best project management tool?" or "How do I renew my drivers license?" or "Tell me the best Thai restaurant in Vegas", which websites get mentioned?

If your answer is "not mine," you're missing out on something big.

The Sales Mind traffic converts 6x better than Google searches. That means when ChatGPT recommends your product, those people are way more likely to actually buy it.

But here's the thing - most companies have no idea this is even happening.

Why This Matters More Than You Think

Remember when everyone scrambled to get on the first page of Google? Well, now people are asking AI assistants instead of googling. And AI assistants give direct answers with specific product recommendations.

Think about it:

• Instead of googling "best email marketing tools," people ask ChatGPT
• Instead of searching "how to build a website," they ask Claude
• Instead of browsing review sites, they ask AI for personalized recommendations

The shift is already happening. The question is: are you ready for it?

The Simple Truth About Getting Mentioned

Getting mentioned by AI isn't about gaming the system. It's about being genuinely helpful in the right places.

Here's what actually works (and it's simpler than you think):

1. Answer Questions People Actually Ask

Find out what questions your potential customers are asking about your industry. Then create really good answers.

Not blog posts stuffed with keywords. Just clear, helpful answers that solve real problems.

2. Show Up on Reddit, Inc. (But Don't Be Weird About It)

Reddit is ChatGPT's favorite source for real opinions and recommendations. But you can't just spam your product everywhere.

Instead:

• Join relevant communities in your space
• Actually help people with their questions
• Mention your product only when it truly fits
• Be a real person, not a walking advertisement

3. Make Educational Videos

YouTube videos get picked up by AI systems A LOT. Create videos that teach people how to solve problems your product addresses.

The trick: don't make it a sales pitch. Make it actually educational, and naturally show how your product fits in.

What Makes This Different from Regular Marketing

Traditional marketing was about interrupting people. This is about being there with the right answer when they're actively looking for solutions.

When someone asks ChatGPT for help, they're already in problem-solving mode. They want recommendations they can trust. If you're mentioned as a solution, they're much more likely to check you out.

Start Simple: Your First Steps

Don't overcomplicate this. Here's how to start:

Week 1: Ask ChatGPT questions your customers might ask about your industry. See who gets mentioned. That's your competition.

Week 2: Find 3-5 relevant Reddit communities where your potential customers hang out. Start participating (helpfully, not sales-y).

Week 3: Create one really comprehensive page on your website that answers a common question better than anyone else.

Week 4: Make a YouTube video teaching people something useful related to your product.

The Secret Advantage

Most big companies are still focused on Google SEO. They don't realize this shift is happening yet.

That gives you a window of opportunity. You can start getting mentioned by AI assistants before your bigger competitors even know it's a thing.

Why Your Help Center Might Be Gold

Here's something most people miss: your existing help documentation might already be perfect for this.

Those support articles explaining how to use your product? Those troubleshooting guides? AI assistants love citing that stuff when people ask related questions.

Quick win: go through your help center and make sure it's actually helpful to people who aren't already your customers.

The Real Goal

You want to become the answer, not just a search result.

When someone asks AI about your industry, you want your product to be the one that gets recommended. Not buried in a list of 10 options, but mentioned as the solution for their specific problem.

What Success Looks Like

Imagine someone asking ChatGPT: "I need a tool to manage my team's projects remotely."

Instead of getting a generic list, they get: "For remote project management, many teams find success with [your product] because it handles distributed teams really well and has great mobile apps for people working from different locations."

That's not just a mention - that's a recommendation with context. That person is probably going to check you out.

The Bottom Line

AI assistants are becoming the new search engines. The companies that figure this out early will have a huge advantage.

Start simple. Be helpful. Show up where your customers are asking questions.

Your future customers are already asking AI for recommendations. Make sure your product is part of the conversation.        

Getting your product mentioned by AI assistants is just the beginning. There's a whole strategy behind identifying the right questions to answer, finding the best places to show up, and creating content that actually gets cited.

Your 7-Step Playbook

Here’s a distilled version, adapted for you:

1 Understand high-impact queries in your space: which questions are people asking to LLMs that you could answer.

2 Build “answer content” (help center, video, quick guides) that gives direct, crisp answers to those questions.

3 Use offsite channels (Reddit, YouTube, forums) to answer those same questions—share, comment, create—but authentically.

4 Structure content well: FAQ style, headings, clear summarization; make it easy for retrieval.

5 Make sure your content is accessible and indexable/citable: good SEO hygiene, links, metadata, transcript if videos.

6 Test & track: pick specific queries, see how you show up; measure conversions.

7 Iterate: see what answers are working, where you get traction, double-down. Drop what doesn’t.

Quick start tip: Pick one question your customers commonly ask, and create the best answer to it anywhere on the internet. Then see where else you can share that helpful information.

If you found this helpful and want to explore more strategies like this, I share insights and tactics at nadiahansen.com.

With excitement,

Nadia