#HM26 UPDATE: Edition 4

HANNOVER MESSE drives your business into the fast lane. With a redefined thematic structure, optimized visitor navigation and innovative networking formats, it creates the perfect setting for exhibitors to gain visibility and unlock new business potential. The strong focus on artificial intelligence ensures that future-oriented technologies take center stage, offering companies fresh impulses for competitiveness and growth.

From inspiring master classes and expert forums to targeted matchmaking and the Center Stage with international thought leaders, HANNOVER MESSE offers countless opportunities to showcase expertise, meet decision-makers and generate high-quality leads. It is the place where business, innovation and networking come together to shape the industry of tomorrow.

Discover all exhibitor benefits and learn how HANNOVER MESSE 2026 can help you strengthen your brand, expand your network and generate valuable leads:

HANNOVER MESSE 2026

HANNOVER MESSE 2026 will be the key platform for mastering industrial transformation. In the face of global competition, rising cost pressure and the rapid advance of AI, HANNOVER MESSE demonstrates how automation, digitalization, energy systems and research can drive competitiveness. A new focus area on defense production technologies highlights scalable and secure manufacturing solutions.

The redesigned thematic structure and optimized visitor guidance will make it easier than ever for attendees to find relevant innovations and connect with the right partners. At the same time, new networking formats create valuable opportunities for knowledge sharing and business growth.

With around 4,000 exhibitors from engineering, electrical, digital and energy sectors, AI will run as a central theme across all presentations – offering visitors practical insights into the factory of the future.

LEAD GENERATION

At the new networking formats, everything centers on dialogue, practical application and effective lead generation right on the exhibition floor. Whether it’s an inspiring keynote, a hands-on masterclass, intensive speed dating or an interactive round table – the diverse formats are designed to connect you directly with international trade visitors and top decision-makers.

On the Center Stage, international thought leaders take the spotlight, providing fresh impulses and forward-looking perspectives. These high-level sessions are flanked by interactive opportunities that allow exhibitors and attendees to exchange knowledge in a more personal, results-oriented way.

For exhibitors, this means more than visibility: it’s about showcasing expertise, building valuable contacts and turning conversations into tangible business opportunities. The redesigned formats not only ensure deeper engagement with your target audience but also maximize the potential for generating high-quality leads.

Showcase your expertise on stage at HANNOVER MESSE and connect directly with international decision-makers through exclusive speaking opportunities:

STRONG ECONOMIC RELATIONSHIP

Brazil is Partner Country at HANNOVER MESSE 2026, highlighting its role as a driving force for sustainable industrial transformation. As Latin America’s largest economy with 216 million inhabitants, vast natural resources and a growing industrial sector, Brazil belongs to the world’s leading economies and offers immense opportunities for exhibitors and visitors.

At HANNOVER MESSE, Brazil will showcase its strengths in:

• Economic dynamism and innovative strength
• Abundance of resources and sustainability
• Industrie 4.0 and digitalization
• Attractive investment location
• Cultural diversity and strong economic relationships

By taking center stage, Brazil positions itself as a strategic partner for the global industrial community and a source of inspiration for sustainable growth and innovation.

Stay tuned — the next edition of this newsletter will reveal even more exciting details. Subscribe to our #HM26 LinkedIn Event and don't miss any new updates!

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