Building a Responsible Supply Chain

At POP MART, success has always been rooted in two non-negotiables: uncompromising quality and a commitment to people- our employees, our partners and the communities we touch. Our recent Global Supplier Quality Summit brought this vision to life, uniting industry leaders, partners, and our team to redefine excellence for the global trendy toy space.

Quality as the Unshakable Foundation

Yuan Junjie, President of Supply Chain Management Center, put it plainly: “Sales growth can never be an excuse for quality instability.” He emphasized that an ideal supply chain must be Agile, Collaborative, and Adaptable—with quality as its cornerstone and efficiency as its lifeline to keep pace with market changes. This isn’t just a slogan; it’s how we build trust with global consumers.

A highlight of the summit? The launch of the inaugural “POP Cup”—an award honoring suppliers who weave quality consciousness into daily operations, setting benchmarks for visible, scalable quality management. Leaders from our Supply Chain, Customer Service, and Audit & Risk Control teams also shared insights, aiming to co-create a world-class quality system that drives industry-wide sustainable growth.

Beyond Production: A Supply Chain That Nurtures Families

True excellence, for us, extends far beyond product craftsmanship. It’s about creating livelihoods that hold families together:

• In remote Guizhou, China, our factory isn’t just a workplace—it’s a lifeline. By bringing jobs closer to home, parents no longer have to leave their children behind. There's even a dedicated space for kids to eat, study, and get tutoring after school, turning fragmented families into supportive ecosystems.

• In rural Vietnam, our factory is a source of pride. As the local owner shared, “Young people choose us because this is the most dignified, promising job they can find—otherwise, their only option might be farming.”

Behind every POP MART product are tens of thousands of workers (across China, Vietnam, and beyond)—and tens of thousands of families we’re committed to uplifting. That’s the human side of our supply chain.

Innovating for Impact

We’re also raising the bar on quality with PPM-level precision (defects per million). a relentless focus on craftsmanship, and leaning into digital transformation—AI-driven analytics, blockchain—to keep operations fast, smart, and resilient. From design to delivery, every step is optimized to ensure consumers worldwide receive products that exceed expectations.

Digital & Agile Transformation: Leveraging cutting-edge tools like AI-driven analytics and blockchain, we’re streamlining operations to be faster, smarter, and more resilient. This agility allows us to adapt to market demands while maintaining ethical integrity.