Breaking Through: A ThunderSoft Story of Persistence and Customer-Centric Value

I’m fortunate to work for a company that truly embraces globalization—a company full of opportunities to grow and go global. That company is ThunderSoft, a global leader in intelligent operating systems, empowering smart transformation with cutting-edge technology.

This is my sixth year at ThunderSoft. Prior to this, I was shaped by a major SOE, challenged by a startup, and even dove into founding one. ThunderSoft attracted me with its complex and unique charm—and has nurtured me with its abundant resources and long-term vision.

Three years ago, an internal strategic shift brought North America into focus. I was chosen to support client expansion efforts in the U.S.—an opportunity that changed the direction of my career and mindset.

The Challenge: When Client Anxiety Meets Business Pressure

The project had been discussed for months—with no real progress.

We had offered a cost-effective remote solution, led by senior engineering managers. It saved budget and ensured quality. A clear win-win, or so, we thought. But the client wasn’t moving forward.

I stepped in—curious why. I wanted to understand what was really holding things back.

Listening First: A Proactive Approach

We arranged a face-to-face meeting. I focused on listening—really listening.

The client’s concerns weren’t about the technical plan. They were about trust, time zones, language barriers, and internal friction. That was the breakthrough moment.

The Turning Point: One Solution to Two Problems

Externally, the client needed someone on-site—someone to cut through the “email marathon” across time zones. Internally, we had a high-cost local team under pressure to deliver ROI.

Two problems—one: one potential solution.

I jumped in: mapped the client's team structure, identified gaps, broke down requirements, built a phased project/resource plan, and proposed three models:

• Remote resource support
• Hybrid support
• Local on-site support

Each option was backed with clear execution steps and transparent pros/cons. In the end, the client chose our on-site support model—even in a high-cost region like the U.S.

The Result: Trust Earned, Value Delivered

With one experienced engineer as the anchor, we delivered core value and built client confidence.

Backed by ThunderSoft’s technical depth and global talent network, we’ve continued to deliver—seamlessly.

Recently, the client extended our contract and approved a new phase of resource planning—deepening the trust and collaboration between us.

What I’ve Learned:

• Deep partnerships, global presence, and talent flexibility are ThunderSoft’s strong foundations.
• The real pain points often hide behind what looks like an unreasonable “no.” As ThunderSoft professionals, we’re trained to dig deeper and deliver true value.
• Today, before jumping into commercial logic, I first ask: Who is my client? How are they really doing? What do they need most right now?

That’s what being client-centric looks like—and I’m proud to be part of a team that lives it every day.

By Chi Li