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Behind The Fingerprint [April Edition]
Fingerprint
Identify visitors you can trust. And those you can’t. The highest accuracy device identification for mobile and web.
The best customer journeys feel effortless, with authentication working quietly in the background. With the average cart abandonment rate hovering around 70% and over a quarter of U.S. adults leaving the session when prompted to create an account, simplifying the path to purchase is more critical than ever. In this month’s roundup, we’re diving into what returning user experience should look like: from smarter guest checkouts to login flows that drive retention, plus a behind-the-scenes look at how brands like Skipify and FlightHub are raising the bar.
How to optimize your website to retain customers & drive revenue
Consumers gravitate towards simple and intuitive login experiences. When the process becomes too complicated, security measures like multi-factor authentication can lead to frustration, abandonment, and ultimately, lost revenue.
Webinar: How Skipify enhances the returning shopper experience
Acquiring new customers can be expensive. Losing them at login? Even worse. Learn how Skipify uses smarter shopper recognition to drive a 12% repurchase lift and keeps users coming back. Join the live webinar on April 22nd.
Heading to MRC Barcelona 2025? Let’s connect.
From AI-powered threats to new approaches in identity verification, this year’s MRC agenda is packed with insights shaping the future of payments and fraud prevention. If you’ll be there, stop by booth 210 to meet our team and share how your team is approaching modern fraud.
Tutorial: Reduce cart abandonment & improve the guest experience
Over a quarter of US adults will abandon their cart if they’re forced to create an account. Guest checkout helps reduce that friction, but how do you keep the experience smooth for anonymous buyers? Learn how device intelligence can streamline the experience for return guest shoppers.
The top 3 impacts of a poor login experience in fintech & banking and how to fix them
From clunky OTPs to constant re-authentication, login friction is quietly costing fintechs and banks customer trust and revenue. Discover how leading companies are rethinking authentication to strike the right balance between security and usability.
How FlightHub reduced false positives — and friction.
FlightHub, one of North America’s top online travel agencies, was struggling to distinguish fraud from legitimate purchases, leading to a surge in false positives and customer frustration. See how they improved accuracy, cut friction, and stopped fraud with advanced device intelligence.
Curious how device intelligence can improve your returning user experience? Learn More.
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