AWS and OpenAI announce $38B partnership, plus new Whole Foods Market store-within-a-store experience

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AWS and OpenAI announce multi-year strategic partnership

Amazon Web Services and OpenAI have announced a groundbreaking $38 billion partnership that will reshape how advanced AI systems are built and deployed. Under this multi-year agreement, OpenAI gains immediate access to AWS's world-class infrastructure, including hundreds of thousands of state-of-the-art NVIDIA GPUs and the ability to scale to tens of millions of CPUs. This massive compute power will support everything from running ChatGPT to training OpenAI's next-generation AI models.

The partnership leverages AWS's proven track record of running large-scale AI infrastructure securely and reliably, with clusters exceeding 500,000 chips. All capacity is targeted for deployment by the end of 2026, with potential expansion into 2027 and beyond, positioning both companies at the forefront of AI innovation.

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Whole Foods Market debuts new experience where customers can shop for groceries and household essentials from Amazon in one trip

Whole Foods Market just launched a revolutionary shopping experience that changes how you complete your grocery list. The new concept store in Plymouth Meeting, Pennsylvania, combines Whole Foods Market's natural and organic products with over 12,000 Amazon items—from Goldfish crackers to Tide detergent—all available in one location. Using an automated micro-fulfillment center built right into the store, customers can scan QR codes while shopping to add thousands of additional products to their cart, with orders ready for pickup in under 10 minutes.

Whether you're shopping in-store or online, you can now get everything from fresh organic produce to household essentials in one convenient stop. This innovative approach addresses the growing demand for one-stop shopping while maintaining the quality experience customers expect from both brands.

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AWS activates Project Rainier: One of the world’s largest AI compute clusters

AWS just announced that Project Rainier, one of the world's largest AI compute clusters, is now fully operational—less than one year after it was first unveiled. This groundbreaking infrastructure, which AWS has collaborated on with Anthropic, features nearly half a million Trainium2 chips. It delivers more than five times the compute power Anthropic used to train its previous AI models. Anthropic is already using Project Rainier to build and deploy Claude, its industry-leading AI model, with plans to scale to more than 1 million chips by year's end.

This massive undertaking represents a fundamental shift in what's possible with artificial intelligence, providing the computational power needed to tackle challenges that have long resisted human solution across medicine, climate science, and beyond.

Go inside and learn why Amazon CEO Andy Jassy thinks this will help "enable the next generation of AI innovation."

Amazon's next-generation Alexa Custom Assistant will power BMW's in-car voice assistant

Amazon is bringing its next-generation Alexa+ technology to the road through a groundbreaking partnership with BMW Group. The collaboration introduces an evolved Alexa Custom Assistant that moves beyond simple voice commands to deliver truly natural, conversational experiences in BMW vehicles. Built on Alexa+ architecture that combines over 70 large language models powered by Amazon Bedrock on AWS, this technology enables drivers to have more complex, contextual, and personalized interactions while keeping their focus on the road.

BMW Group, which recently won the 2025 Auto Motor Sport Tech Award for Voice Assistant excellence, will be the first automaker to debut this next-generation assistant experience in select models. This partnership represents Amazon's vision of seamlessly integrating responsive AI into every aspect of customers' lives, from cooking dinner at home to commuting to work.

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