Activating Insight: Recognition, Innovation and Creative Exploration

At Radius EMEA, our purpose has always been clear. To make insight actionable.

This month’s edition of our newsletter celebrates that mission in motion: from being shortlisted for the MRS/AURA Activation of Insight Award, to launching our new AI-powered tool, Trend Surfer, and showcasing a bold creative series from our design team.

Each story reflects our belief that insight only matters when it’s brought to life through action, creativity, and impact.

Radius EMEA Shortlisted for the MRS/AURA Award for Activation of Insight

We’re delighted to share that Radius EMEA has been shortlisted for the “Activation of Insight (MRS/AURA Award)” at the 2025 MRS Awards, one of the most respected accolades in the research and insight industry.

The Activation of Insight Award, presented in partnership with AURA-Insights, celebrates organisations that go beyond generating insights. Recognising those that successfully activate research to drive tangible business decisions and outcomes. It highlights teams who make insights matter by embedding them into the heart of strategic action.

For us at Radius, being recognised in this category reinforces what sits at the core of everything we do: turning data into direction. We believe that insight only creates impact when it’s acted upon. When it moves from research into real-world application, shaping choices, communications, and innovation across our clients’ businesses.

We’re proud to be acknowledged alongside some of the best in the industry, and grateful to our brilliant team and clients for their continued collaboration and trust.

📅 Winners will be announced at the MRS Awards Ceremony on 1 December 2025.

👉 Find out more: 🔗 MRS Awards 2025 – Activation of Insight (AURA Award)

Introducing Trend Surfer: Smart Activation Powered by Human Insight and AI

At Radius, we believe that the real magic happens when inspiration meets evidence. When creative foresight is grounded in human understanding. That’s exactly what inspired Trend Surfer, our latest innovation designed to help brands turn insight into action.

For too long, trend research and consumer insight have lived in separate worlds: one imaginative and forward-looking, the other data-driven and analytical. Trend Surfer unites both, blending cultural trend analysis with robust consumer insight, all powered and scaled through AI.

This smart fusion means brands can anticipate change rather than react to it, riding the wave of cultural and consumer shifts with agility and purpose. It’s insight activation at its most dynamic, enabling marketers to stay future-ready and make decisions with confidence.

🔗 Read more about Trend Surfer on our website here

The Game of Life: Visual Experimentation and Insight in Motion

Throughout October, our design team explored what happens when data meets creativity. The result? A striking four-part visual series inspired by our self-funded research project, The Game of Life. Each visual turned data into art, transforming insights into bold, thought-provoking stories that spark conversation.

This series was a celebration of Radius EMEA’s commitment to innovative delivery. Going beyond traditional reporting to present insights that not only inform but inspire. By combining infographics, geometry, colour, and imagination, we set out to make insight activation truly memorable.

Here’s a look back at the series in order of release:

1️⃣ How people feel about AI analysing survey data

We kicked off the month by exploring public attitudes toward AI in research, revealing encouraging openness to technology-driven analysis in an age defined by innovation.

Read more here

2️⃣ Consumers’ top goals in life

Next, we visualised what motivates people most. From financial stability to personal fulfilment, this piece asked viewers to reflect on how life goals shape behaviours, and what that means for brands seeking genuine connection.

Read more here

3️⃣ Trust across industry sectors

Our third instalment looked at which industries command the most trust, and why. The findings provided a lens into consumer confidence and credibility across key markets.

Read more here

4️⃣ From the most trusted sectors to the least trusted

We closed the series by asking an important question: what drives perceptions of trust, and how can industries repair or reinforce their reputation?

Read more here

Each visual from The Game of Life embodies what Radius stands for. Creativity powered by insight. It’s about finding new ways to communicate complex human truths clearly, beautifully, and effectively.

From award recognition and AI-powered innovation to creative storytelling through data this month’s highlights showcase how Radius continues to push boundaries in the world of market research.

Insight doesn’t just live in reports; it shapes decisions, drives change, and fuels creativity. That’s the power of activation, and it’s what defines Radius EMEA.

For more information, send us a DM, email office@radiusinsights.com, or visit our website: www.radiusinsights.com