#769: Zoom CMO Kim Storin on why growth problems are often brand problems
The Agile Brand with Greg Kihlström®
The award-winning podcast and best-selling books on MarTech, AI, and digital transformation by Greg Kihlström.
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About the Episode
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?
🎧 EPISODE 769: Host Greg Kihlstrom talks with Kimberly Storin , #CMO at Zoom about a fundamental truth that many organizations are wrestling with: what looks like a growth problem is often a brand problem.
When acquisition costs are climbing and churn is a constant threat, the default response is often to double down on performance marketing. But in crowded markets, that's a race to the bottom. We’ll explore why brand is the ultimate lever for creating sustainable demand, pricing power, and the kind of loyalty that performance channels simply can't buy.
About Kim Storin
As CMO of Zoom, I lead a global marketing organization focused on evolving how the world sees and experiences Zoom. We’re much more than a meetings platform—we’re a modern communications platform that powers collaboration, culture, and connection across the customer journey and employee experience.
I draw from my experiences scaling marketing at fast-growth startups and global enterprises alike, grounded in a passion for people, purpose, and performance. I’ve helped bring AI-powered solutions to market, and today, I use AI to supercharge our team and unlock speed, creativity, and focus across everything from content and campaigns to strategy and insights.
Throughout my career, I’ve navigated complexity, balanced brand and pipeline, and built teams that thrive in change.
Today, my role is as much about strategy and positioning as it is about building a culture that can adapt and lead.,Yes,This will be completed shortly
Kim Storin on LinkedIn: https://www.linkedin.com/in/kimberlystorin/
Resources
Zoom: www.zoom.us
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Great conversation!
Helping F1000 Brands Prioritize & Act on MarTech, AI Adoption & MOps Decisions || Consultant, Advisor, Author & Speaker || MBA, Pursuing a Doctorate
5dThanks to Kimberly Storin from Zoom for joining the show - and for a valuable conversation about the value of a strong brand.
Listen to the full episode here: https://agilebrandguide.com/769-zoom-cmo-kim-storin-on-why-growth-problems-are-often-brand-problems/