5 benefits and opportunities of a CMS migration

Use this checklist to determine if your company should prioritize a new CMS in 2025

An effective content management system is a game changer in today’s digital landscape. It simplifies content creation and management, boosts collaboration across departments and helps ensure your messaging reaches your target audience.

Companies may consider a migration to a different platform when an existing CMS platform is not meeting their business needs.  For instance, they may desire to improve the operational efficiency of marketing teams, activate new capabilities like personalization and analytics, or lower platform costs through more competitive licensing terms.

In addition, we frequently see decision makers influenced by new content delivery paradigms, such as headless CMS. These systems, such as Adobe Experience Manager Sitecore, and Contentful separate back-end content management from the front-end presentation layer, allowing content to be managed in one system but delivered to a variety of channels including mobile, web and signage.

A Storyblok survey of 1,700 global CMS users found that monolithic systems were most popular in 2024. However, three-quarters of monolithic platform owners who knew what a headless CMS was said they were likely to switch to that style of system in the next two years.

Regardless of what’s driving the change, moving to a new CMS is a big deal. And let’s be real—an expensive one. It also comes with its own set of benefits, opportunities and challenges. As executives finalize their 2025 budgets and project lists, here’s a checklist of five benefits and five opportunities to help your leadership determine if this is the right year to finally adopt a new CMS.

5 benefits of migrating to a new CMS

An upgraded CMS can transform the way your company handles its digital content – whether you’re migrating from a hard-coded website or upgrading CMS platforms for advanced functionalities.

If your leadership isn’t sold on how this switch can improve business and sharpen your competitive edge, consider sharing these top benefits.

1. Streamline content management

A new CMS makes creating, editing and publishing content more efficient and improves the overall quality of your content mix.

2. Create more targeted, flexible content

Integrating your CMS with other marketing automation tools improves lead generation and nurturing processes. Look for a CMS with flexible content types, so you can integrate dynamic multimedia content such as videos, interactive infographics or charts.

3. Improve the user experience

Migrating to a new CMS allows you to improve your overall user experience through content personalization that targets specific users and increases conversion rates. You can further enhance the user experience with simplified navigation and responsive design that encourages engagement throughout your site.

4. Grow without restraints

Your CMS should support increased site traffic and content production. Look for a CMS that can scale with your growth and has enhanced security features built in to prevent data breaches.

5. Improved analytics

Ensure your CMS integrates seamlessly with your analytics tools to consistently track content performance. Your CMS should also help you stay up to date with SEO best practices to ensure your content is easily discoverable.

Top 5 opportunities for CMS migrations

Once leadership determines a new CMS is worth the investment in 2025, it’s time to maximize the impact. Consider undertaking these marketing initiatives simultaneously to take full advantage of your new platform.

1. Undertake a design refresh

A CMS migration offers the perfect opportunity to refresh your company’s website design language system while ensuring consistency with your brand’s identity and improving the overall user experience. During the migration to the new platform, you can align your site to a modern design language system, purge outdated content, refresh the voice, tone, and style of content, and refine your information architecture.

2. Rethink page-type creation

Over time, the page-types created for your site can lose consistency, damaging your brand identity. Revisiting your page types during a migration gives you an opportunity to purge pages and content that are not effective or in line with your standards. You can also redefine your page-type library, requirements and criteria to prevent degradation going forward.

3. Drive collaboration

Separate groups within your marketing team may be focused on distinct types of content, and there isn’t always time for collaboration between groups. When a migration occurs, everyone must communicate to avoid disasters. This can lead to a more cohesive marketing strategy and encourage cross-functional teamwork and innovation, improving collaboration going forward.

4. Improve integration

Migrating to a new CMS enables your team to step back and evaluate how well your marketing technologies work together. By integrating your customer relationship management (CRM) and e-commerce platforms with your new CMS, you can improve functionality and streamline your business operations. This integration enhances data flow between systems, providing better insights and analytics, while also simplifying workflows and reducing manual tasks.

5. Expand your footprint

If you’ve been planning to extend your global reach or publish content to new platforms, a CMS migration gives you the opportunity to choose a platform that supports those strategic plans. This includes selecting a CMS that supports multi-language content or marketing localization, improving content accessibility to those with disabilities and using new channels and platforms to reach a broader audience.

Migrating to a new CMS is more than just a technical upgrade; it’s a strategic transformation that can significantly enhance your company’s digital presence. This critical move paves the way for future growth in an ever-changing digital landscape. Considering the above benefits and opportunities will help you make a well-informed decision about whether a CMS migration is right for your company.

Take the next step

Ready to transform your company’s digital experience? Contact us to learn how partnering with Kforce can help you reach your goals.

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