3 ways to stop your top ads from burning out

Hey there,

Let’s be honest - keeping your best creatives performing is harder than ever. They launch strong, drive installs, hit target ROAS… and then quietly start to fade.

That’s where this month’s feature comes in. UA consultant Matej Lancaric breaks down three practical ways to stretch the life of your top ads and stay ahead of fatigue. Think: one dashboard for all your creative data, early warnings when performance starts to dip, and easy cross-geo comparisons to find where to double down.

If creative is your biggest performance lever (and it is), this is a must-read.

So what happened this month?

Creative optimization masterclass – 3 power moves to scale smarter

Tired of guessing when your ads need a refresh? This deep dive from Matej Lancaric shows how to keep top creatives performing longer with smarter fatigue detection, cross-geo insights, and a single dashboard to manage it all. Find out here. 

Is your AI making decisions on shaky data?

Marketing AI is only as smart as the data you feed it - and most teams are flying blind. This new post from our product and AI leads breaks down how to spot the hidden gaps in your data foundation, and why clean, contextual, and consented data is the real unlock for smarter automation. Read the blog.

Safari’s iOS 26 update just broke a key signal. What does it mean?

Apple’s latest move? Freezing the OS version in Safari’s user-agent string - which could throw off attribution for anyone relying on that signal. AppsFlyer saw this coming and shipped a fix early, but it’s a reminder: attribution needs to adapt fast. Read more.

Vietnam’s app economy is evolving — here’s your 2025 deep dive

Installs have surged 136% since 2018, but growth now looks different. Our new Vietnam report unpacks what’s really happening in one of Asia’s hottest markets—from iOS finance app momentum to the rise of hybrid monetization and fraud risks that won’t quit. Grab the report.

In case you missed it - 2025 Creative Optimization Report 

We analyzed 1.1M creatives to find out what really drives performance. From emotional hooks to story formats, this report breaks down why top creatives win, and how to spot your next breakout creative. Grab your copy.

Podcast corner

Escaping the 9-to-5 Treadmill with Simon Squibb - The Epicenter

Simon Squibb, founder of HelpBnk, shares how he went from being homeless at 15 to selling his company to PwC, and why the real path to success isn’t a salary. It’s starting before you’re ready. Watch now.

Inside mobile influencer marketing with NordVPN | Influence Unpacked Ep. 6

Get insider tips on creator collaboration, promo code strategies, and why niche beats flashy every time. Watch now.