"Gen Z has the attention span of a goldfish."
The amount of times I've read that…
And I simply don't agree.
Gen Z doesn’t have a short attention span.
They have a short consideration span.
Gen Z will sit through a five-minute video, a 10-minute vlog, even a full livestream, if it earns their attention.
But if the first three seconds don’t hook them, they’re gone.
That’s not disinterest. That’s discernment.
We are in an era of infinite choice, where everything is one swipe away.
So the question isn’t “How do we make them watch longer?”
It’s “How do we make them care faster?”
And that starts with the hook.
The tone. The pacing. The emotional signal you send before the first cut.
In a discovery-driven world, the algorithm not only rewards good content.
It rewards strong beginnings.
Optimizing a hook can mean a 10x difference in results.
That’s why optimizing those first few seconds is one of the biggest growth levers you have.
It’s wild how creators obsess over hooks while most brands still bury the lead behind their logo reveal.
CEO & Founder at Verify
1wWas a great talk in many respects. The two biggest topics at WebSummit this year: The rise of AI, and true ownership and control of your content. This is exactly what Verify is changing by giving creators ownership, traceability, and real transparency over how and where their content is used.