Recently, our Chief Marketing and Customer Officer, Elizabeth Preis, joined Amy Hyland, Head of Fashion, Fitness and Luxury Ads at Amazon Ads, for a conversation with Amanda Smith, CEO of Fairchild Media Group, offering a behind-the-scenes look at this year’s Victoria’s Secret Fashion Show. Together, they discussed how this partnership amplified the show, sharing how it captured the world’s attention as a cultural moment, engaging millions around the world. From live-streamed pink carpet moments and creator activations to community-driven watch parties, the show reflected our focus on how we're evolving our going to market approach, using innovation, entertainment and emotional connection with customers. Read the full story here: https://bit.ly/3Lp9lSy
