AI is an amplifier, not a magic wand. 📢 If your fundamentals are weak, it’ll show, but if they’re strong, it’ll scale your impact like nothing else. 👉 Dive into our convo with Nicole Leffer as we unpack how AI is exposing lazy marketing — and how smart teams are using it to level up: https://hubs.li/Q03N7Qgp0
More Relevant Posts
-
AI isn’t the future; it’s already reshaping how we build campaigns. On Day 1 of the AI for Marketing Program, Louise "Moochie" De Guzman breaks down what real AI-powered marketing looks like today. 📌 Understand AI’s role in modern strategy 📌 Know what's possible (and what's just AI hype) 📌 Prepare your team for smarter, faster execution 📆 Nov 15 | 8:00–12:00 PHT | Live via Zoom 📍 LEARN MORE: https://go.cdm.ph/BN2t0a #AIMarketing #AIForMarketers #BeMoreWithCDM
-
-
💡 AI-Powered Digital Marketer | Meta Ads & Funnel Specialist | Helping Businesses Scale Smarter 🚀
Is AI replacing marketers? No. But marketers who use AI are replacing those who don't. I get asked about the role of AI in marketing all the time. My perspective is simple: AI is a powerful tool, not a replacement for strategy. My work combines data-driven human insights with the efficiency of AI-powered automations. AI can analyze data, automate campaigns, and streamline workflows faster than any human. But it still needs a human marketer to understand the customer, craft the brand's story, and build the overarching growth strategy. The future of marketing isn't man vs. machine; it's man with machine. What are your thoughts on the future of AI in marketing? Please share your opinion in the comments. #FutureOfMarketing #AI #MarketingTrends #PersonalBranding #ThoughtLeadership
-
-
“There’s been too much talk about what AI can make. The smart CMOs are starting to ask what it can fix.” 👏 Andrew Swinand is right. Marketing as a whole has been distracted by the bright lights of generative AI, when Operational AI is what will actually drive ROI and growth. The goldmine for marketers isn’t using AI to generate content, but in what Andrew calls “the boring bit” — the tedious manual tasks and processes that creatives get stuck with, which stops them from doing work that drives meaningful value for the business, and for them as people 🩷 A brilliant interview in The Drum from Association of National Advertisers Masters of Marketing, which you can find in the comments 👇
-
-
Love seeing Inspired Thinking Group (ITG)'s take in The Drum 💗 💡 As Andrew Swinand shares, 90% of AI investment isn’t delivering real ROI, because marketers are chasing shiny outputs rather than fixing the operational work that actually moves the needle. The real value? Automating the repetitive, connecting content and data, and freeing teams to focus on creativity. That’s where measurable impact comes from ✅ This is exactly the kind of operational AI thinking that’s powering ITG’s clients to produce more, faster, and smarter. Find out more via the link in the comments👇
“There’s been too much talk about what AI can make. The smart CMOs are starting to ask what it can fix.” 👏 Andrew Swinand is right. Marketing as a whole has been distracted by the bright lights of generative AI, when Operational AI is what will actually drive ROI and growth. The goldmine for marketers isn’t using AI to generate content, but in what Andrew calls “the boring bit” — the tedious manual tasks and processes that creatives get stuck with, which stops them from doing work that drives meaningful value for the business, and for them as people 🩷 A brilliant interview in The Drum from Association of National Advertisers Masters of Marketing, which you can find in the comments 👇
-
-
Love this piece on generative vs operational AI. Recommend taking time to read this The Drum feature interview with Inspired Thinking Group (ITG) CEO Andrew Swinand.
“There’s been too much talk about what AI can make. The smart CMOs are starting to ask what it can fix.” 👏 Andrew Swinand is right. Marketing as a whole has been distracted by the bright lights of generative AI, when Operational AI is what will actually drive ROI and growth. The goldmine for marketers isn’t using AI to generate content, but in what Andrew calls “the boring bit” — the tedious manual tasks and processes that creatives get stuck with, which stops them from doing work that drives meaningful value for the business, and for them as people 🩷 A brilliant interview in The Drum from Association of National Advertisers Masters of Marketing, which you can find in the comments 👇
-
-
Curious about generative versus operational AI? I’d recommend this insightful article where Andrew Swinand CEO of Inspired Thinking Group (ITG) breaks it down for The Drum.
“There’s been too much talk about what AI can make. The smart CMOs are starting to ask what it can fix.” 👏 Andrew Swinand is right. Marketing as a whole has been distracted by the bright lights of generative AI, when Operational AI is what will actually drive ROI and growth. The goldmine for marketers isn’t using AI to generate content, but in what Andrew calls “the boring bit” — the tedious manual tasks and processes that creatives get stuck with, which stops them from doing work that drives meaningful value for the business, and for them as people 🩷 A brilliant interview in The Drum from Association of National Advertisers Masters of Marketing, which you can find in the comments 👇
-
-
Encourage all to read this POV on AI in the creative space. When we hear AI, most cringe and think of generative AI. The real magic actually lies within operational AI which leaves more space and time for us to be creative and produce better work!
“There’s been too much talk about what AI can make. The smart CMOs are starting to ask what it can fix.” 👏 Andrew Swinand is right. Marketing as a whole has been distracted by the bright lights of generative AI, when Operational AI is what will actually drive ROI and growth. The goldmine for marketers isn’t using AI to generate content, but in what Andrew calls “the boring bit” — the tedious manual tasks and processes that creatives get stuck with, which stops them from doing work that drives meaningful value for the business, and for them as people 🩷 A brilliant interview in The Drum from Association of National Advertisers Masters of Marketing, which you can find in the comments 👇
-
-
How is AI transforming your marketing strategies? Join the 60% of marketers who use AI daily to boost efficiency. How do you maintain quality while using these tools? #DigitalMarketing #ArtificialIntelligence #AITrends
-
We’ve talked about AI reshaping marketing: ✅ Smarter optimization ✅ Multi-channel control ✅ Cost efficiency But here’s the big question: 👉 What if there was a single AI “engine” built only for marketers? Imagine: ⚡ One system scanning billions of data points daily ⚡ Auto-launching + optimizing campaigns across every major platform ⚡ Learning and evolving with every result Sounds futuristic? You might not have to imagine for long. 👀 Stay tuned. Big news ahead. 🚀 Hashtags: #AIinMarketing #MarketingFuture #AdTech #DigitalMarketing #MarketingAutomation #AIRevolution #GrowthMarketing
-
-
E-commerce SEO Specialist|Empowering Brands with 200%+ Organic Growth| Driving Real, Measurable Success Since 2020
Most marketers are still using AI like it’s a shortcut — not a system. They prompt it to: 📝 Write a headline here 📧 Rewrite an email there 🧩 Draft a blog outline now and then But let’s be honest — That’s not strategy. That’s patchwork. And patchwork doesn’t scale. It’s time to move beyond surface-level AI. The real advantage comes when you apply it with: ✅ Structure — AI embedded across your funnel, not in silos ✅ Logic — consistent brand voice and message flow ✅ Measurement — knowing what’s actually working AI isn’t just a writing assistant anymore. It’s a growth infrastructure. And those who learn to build systems around it — not just prompts — will own the next era of marketing. #AIFirstMarketing #DigitalStrategy #MarketingInnovation
-
