The 3 types of clients I deliver the strongest results for (and why) Not every business is ready for conversion-focused copy. If you're any of these 3 — we end up printing money together: 1. Founders who already have product-market fit — but leaks at the offer/copy stage. You’re getting traffic. But conversions aren’t matching the effort. I jump in, tighten the emotional argument → instant lift in revenue. 2. Creators/consultants with high-ticket offers — but can’t articulate VALUE with clarity. You're brilliant. But your copy doesn’t reflect that. I help you say things in a way that makes people feel compelled to book a call. 3. Brands that have proof/testimonials — but weak messaging & positioning. You aren’t starting from zero. You just need the right framing to turn social proof into a closing machine. 👇 If that sounds like you — I can almost guarantee I’ll move the needle. If not — I’ll probably tell you to fix traffic or offer first. Filtering in the right people is as important as filtering out the wrong ones.

When our client first came to us, they already had a company profile but it didn’t really say anything about who they were. It was just pages of text, no flow, no personality, and honestly... it didn’t reflect the value of their work. They wanted something that would speak for them something that could impress clients, investors, and potential partners before they even stepped into a meeting. So, we started from scratch. We refined their content, added structure, created a clean layout, and used visuals that actually tell their story. Now, their company profile doesn’t just look good it feels like their brand. Because here’s the truth: Your company profile isn’t just another PDF. It’s the first impression your brand makes when you’re not in the room.

Defining a Good Identity in Your Niche A good identity in your niche refers to a unique and authentic presence that sets you apart from others. It's a combination of your values, skills, and personality that makes you recognizable and memorable. Types of Identity 1. Personal Identity: Your individuality, values, and experiences that shape your perspective and approach. 2. Professional Identity: Your expertise, skills, and reputation in your field. 3. Brand Identity: The image and message you convey to your audience through your work, communication, and online presence. Factors that Determine a Good Identity 1. Authenticity: Being true to yourself and your values. 2. Uniqueness: Offering a fresh perspective or approach that sets you apart. 3. Consistency: Maintaining a consistent message, tone, and quality in your work. 4. Clarity: Clearly communicating your value proposition and expertise. 5. Differentiation: Identifying and emphasizing what makes you distinct from others. 6. Adaptability: Evolving and adjusting to changes in your niche while staying true to your core identity. 7. Visibility: Establishing a strong online and offline presence. 8. Credibility: Building trust and credibility through your work, testimonials, and credentials. Characteristics of a Strong Identity 1. Distinctive voice and tone 2. Clear messaging and communication 3. Consistent visual branding 4. Unique value proposition 5. Strong online presence 6. Thought leadership and expertise 7. Authentic storytelling 8. Resilience and adaptability Tips for Developing a Good Identity 1. Know yourself: Understand your strengths, weaknesses, and passions. 2. Define your niche: Identify your area of expertise and target audience. 3. Develop your unique value proposition: Clearly articulate what sets you apart. 4. Create a consistent message: Communicate your identity across all channels. 5. Be authentic and transparent: Share your story and showcase your personality. 6. Stay adaptable: Evolve and adjust to changes in your niche. By focusing on these factors and characteristics, you can develop a strong and unique identity that sets you apart in your chosen niche. Did you find my article insightful? Share your thoughts in the comments below. BALOGUN O.

Please DO NOT build your personal brand just because... It’s “trendy!” Over the last 2 years, I’ve consulted more than 85+ professionals. And you know what I’ve realised? Most of them had no idea why they were building a personal brand. They were just doing it because… “Everyone says you should.” “It’s good for company’s visibility.” “Every founder should’ve online pressence.” Sure, personal branding is important. But if you don’t know WHY you’re doing it, you’ll lose interest halfway through. Because this isn’t a 10-day challenge. It’s a long-term commitment. Even if you hire a strategist or agency, it still takes at least 3–6 months to see real results. And if your only reason to start is “because everyone else is doing it,” your content will have no direction, no identity and no impact. When I started in 2023, I didn’t have a fancy “why” either. I just loved writing, so I gave myself 6 months to explore it. That curiosity became clarity. And that clarity later became consistency. So before you post another “motivational” story, ask yourself - why am I doing this? - To attract clients? - To build credibility? - To share my learnings? - Or just to stay relevant? Whatever your answer is, start from that. Because strategy without self-awareness is just noise. P.S. If you’re struggling to find your “why,” Book a 1:1 call with me & let’s help you build your personal brand the right way. 👇 https://lnkd.in/g5rAzrBy

Standing on Business Means More Than Just Posting Standing on business isn’t just about showing up online. It’s about showing up with meaning. You can have the cleanest graphics, the best logo, and the prettiest feed but if people don’t know what you sell, why it matters, and who it’s for, then you’re not standing on business you’re just posting. Because people don’t buy what they don’t understand. They buy clarity. They buy emotion. They buy connection. Tell your story. Tell it again. Then tell it again until your audience remembers it. What are you offering? Why does it matter? What makes your brand different? That repetition that clear, consistent storytelling is what it means to stand on business. It’s not about perfection. It’s about commitment. About showing up, explaining your value, and doing it so well that people start talking about you even when you’re silent. So the next time you post, ask yourself Am I just posting, or am I standing on business?

Your personal brand defines you – who you are, what you stand for, how you behave and communicate. The words you use matter. The right words can make your personal brand stand out and show the value you bring to your work and an organisation. So how do you choose the right words? Too often, we struggle to describe what we do, how we add value and what makes us unique. That’s where power words come in - they distil your professional essence into words that resonate with your audience. Want to start building your power word list? Begin with this simple step: Step 1: Pick five words that describe you. This hones in on your core essence. Mine? Warm, curious, tenacious, reassuring, candid. How do you know they’re right? A mix of self-reflection and what others say about you. In my next post, I’ll share Steps 2 and 3 - how to refine the words with feedback from others and make them truly power up your brand.

You’re losing customers right now — and you don’t even know it. Your content looks fine. Your logo is fine. But when people land on your profile, three things happen: - They can’t tell what you actually do. - They can’t see who you serve. - They don’t feel any reason to trust you yet. That’s invisible leakage. It’s not dramatic, but it’s steady — and it compounds. Most founders treat creative as decoration. The brands winning market share treat creative as a sales system: clear offer + memorable story + repeatable content that points people to a next step. A simple diagnostic: 1) Can someone say your offer in one sentence within 5 seconds? 2) Is your hero customer visible in your hero image and lead paragraph? 3) Does every piece of content move someone closer to a buying decision? If you answered “no” to any of these, you’re bleeding conversions. Not because your product is bad — because your creative isn’t built to convert. Fix the funnel in your brand first. The design, the copy and the content should work as one machine, not three separate projects. #CreativeDirection #BrandStrategy #ContentThatConverts #DesignForGrowth #FounderAdvice #MarketingStrategy #BrandIdentity #GrowthCreative

Ok! So, let’s do a quick exercise. Ever tried Googling your own name? What comes up on that first page? Is it what you want people to see? Or does it feel like you need to “massage” your online record a little to make it more 'flattering'? And beyond the internet, what do people say about you at work, among your peers, or within your circle? What adjectives come to mind when your name is mentioned? Your personal brand is the story people tell about you when you’re not in the room. And here’s the truth, you already have a personal brand. The question is: Are you shaping it intentionally, or letting it happen by accident? Because whether you’re a CEO, a consultant, or a creative freelancer, people are forming perceptions about you every single day. 🔹 Through your content. 🔹 Your conversations. 🔹 Your digital footprint. Today, branding is no longer about logos and colours, branding is for you. So, here’s your challenge for today: Google yourself. Take note of: ↪️ What shows up ↪️ What’s missing ↪️ What you’d like people to find instead. Because from today onward, you’re no longer leaving your reputation to chance. Or are you? 😊 . . . #personalbranding #reputation #digitalfootprint

The fastest shortcut to “build Personal Brand” Nobody talks about: Stop trying to look authoritative. Start being understood. Mostly finance founders & coaches try to build their brand like this: → Speak in heavy jargon → Post polished case studies → Look “smart” → Wait for respect And then they wonder why nothing sticks. Because they keep ignoring this uncomfortable truth ↓ Authority is not built first. Connection is. People don’t trust you because you’re capable. 'They trust you because they feel you get them.' Read that again ↑ Your personal brand works when: Your POV is clear Not recycled quotes, but your angle on the market. Your stories align with your expertise Not life-lessons… relevant experience. Your messaging is simple If they need to decode you, they’ll ignore you. Your presence is consistent Not daily… but recognizable. You show proof as you go Not just wins... process, mistakes, refinements. Because: → Skill gets you in the room. → Authority lets you stay. → But your brand is why they remember your name. You don't earn authority by speaking louder. You earn it by speaking real. P.S. If you feel like you're “good at what you do” but people still don’t get you... It’s not your expertise. It’s your communication. Say the word BRAND below I’ll give you one crystal-clear positioning angle you can start using tomorrow. 

You don’t wait to “find yourself” before you build your personal brand. You find yourself by building it. When I first started sharing my ideas online, I thought I needed to arrive polished. A perfect narrative, a profound point of view, a neatly defined lane. But the more I wrote, the more I realized something incredible was happening. I wasn’t just documenting what I knew, I was uncovering what I actually believed. The act of writing didn’t just express my point of view. It shaped it. We're told to “define your niche", pick your box and stay there, But that advice assumes your identity is fixed. And we know it’s not. If you wait until you feel ready or fully formed to show up online, you’ll still be tweaking your About section in 2030. Your personal brand isn’t a final draft. It’s a field journal. A living record of how you think, feel, and grow. And when you share from that place of truth, not the curated "please-like-me" one, something magical happens. People really feel you. They resonate more deeply and actually recognize themselves in you. Your personal brand can only evolve as quickly as you allow yourself to. Stop waiting for clarity to arrive. Create it publicly. Every piece you write, every truth you name is a breadcrumb leading you closer to the next version of you. Start now. You’ll meet yourself along the way. To your becoming, Claire Marie ♥