A solid off-site strategy isn't a nice-to-have—it's a must-have this Black Friday/Cyber Monday. 📱 💻 Data from our UK Holiday Retail Media Guide indicates that brands are moving significant budget off-site to rake in the wins during this critical period. ✅ 46% of marketers are reallocating budgets ✅ 23% are introducing incremental investment Check out the Retail Media Age article below for more info. And get even more insights in the full report here, including the US and French versions: 🇬🇧 https://hubs.li/Q03TxBVP0 🇺🇸 https://hubs.li/Q03TxC480 🇫🇷 https://hubs.li/Q03TxBXV0 There is a lot of attention up for grabs this holiday season—are you ready to capture it? #RetailMedia #AdTech #ProgrammaticAdvertising #DigitalAdvertising https://lnkd.in/gQbvWVdz
