Transcript

Since the beginning of time, really programmatic has been all about creating efficiencies, right? Efficiencies when it comes to activation and efficiency is really when it comes to cutting costs and tightening margins. And while that's been great in many ways, it's also posed a lot of challenges and I think creative as a result has suffered. But what Triple Lift is doing in terms of making high impact, creative, easy and accessible to advertisers to activate, while also keeping publishers top of mind and helping them monetize and create better experiences for their readers is something that I think is really important in the industry and is really our our place in the industry.