How to turn executive thought leadership into pipeline

This title was summarized by AI from the post below.

"If I were Head of Brand/Comms at a B2B tech company..." That’s how Finn Thormeier started a post that had every marketer frantically taking screenshots. What followed was a complete playbook for turning executive thought leadership into measurable pipeline. We have gone into more detail on our newsletter. Have a read below. 👇

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