Theory x Citibike: Redefining the Style of Commuting This month, Theory partnered with Citi Bike, operated by Lyft, celebrating the intersection of fashion and seamless city living. As part of Theory’s Fall 2025 In Motion capsule, this collaboration brings intelligent design to life on the go. Lightweight, breathable, made with a wrinkle-releasing fabric, these pieces are created for New York living and wherever life takes you—just like Citi Bike. You’ll find the partnership featured at select Manhattan Citi Bike kiosks featuring our Made by NYC campaign star, American Ballet Theatre Principal Dancer, Calvin Royal III, wearing In Motion styles. To celebrate, riders can claim a $10 ride credit in the Citi Bike or Lyft app using code MOTIONNYC10 through October 15th (while supplies last). To shop In Motion, please visit www.theory.com.
President | Managing Director @ The Brand Auditors
1moThanks for sharing!