THEORY UNVEILS FALL 2025 ‘MADE BY NYC’ CAMPAIGN Starring Emmy-Nominated Actress Britt Lower and ABT Principal Dancer Calvin Royal III This week, Theory launched its Fall 2025 campaign and collection, Made by NYC, developed in collaboration with Invisible Dynamics. The campaign features Emmy-nominated actress Britt Lower and American Ballet Theatre Principal Dancer Calvin Royal III—two extraordinary talents whose careers were shaped in New York City. Made by NYC captures the rhythm and resilience of New York through the lens of these two artists, who embody the city’s movement, energy, and unmistakable attitude—all while wearing foundational Theory styles designed to move with them. Rooted in Theory’s longstanding connection to New York, the campaign celebrates the city as both muse and maker. It highlights a shared commitment to creativity, craftsmanship, innovation, and ambition—qualities that define both the brand and the artists at its center. Britt and Calvin, whose creative journeys were forged in the studios, theaters, and streets of New York, exemplify what it means to be Made by NYC. Explore the collection and learn more about the campaign at www.theory.com.