She sold three traditional practices to build something completely different. Stephanie Woo left full-scope optometry — optical, insurance, 20-minute appointments — to open a specialty contact lens-only practice in Las Vegas. No optical. No insurance. No primary care. Just custom contact lenses, concierge service, and 2-hour appointments. The result? An average patient visit exceeding $4,000 and a referral network of over 100 doctors. In this episode, Eugene Shatsman and Stephanie Woo discuss the transition from traditional full-scope practices to building a specialty-only model. They cover how she built the referral network, what ODs can learn about integrating specialty care, and the economics that make it work. In the second half, they shift to Woo University — her nonprofit that's delivered over 250,000 CE certificates since launching during Covid. They discuss virtual vs. in-person learning, industry partnerships, and why accessibility matters for busy ODs. Watch the full conversation on our youtube: https://lnkd.in/eTQRZ2PZ

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