🔥 Bold innovation meets consumer passion! DOT'S HOMESTYLE PRETZELS Buffalo Flavored Seasoned Twists is more than a new flavor that's perfect for Game Day 🏈—it’s a case study in how our Salty Snacks team harnesses insights and cultural moments to redefine snacking leadership. Learn more in this blog by Eric Bowers, VP of Marketing, Salty Snacks and Natalie Perera, Senior Director, Pretzels: https://lnkd.in/eFnwTdMQ #Innovation #PortfolioExpansion #ConsumerInsights #Snack
We're here for this! 😅
This + Steelers win = perfect Sunday! Snacks are life (and are fueling my law practice) <3
Amazing product!!
These will be dangerous 😋
Dots pretzels are awesome!
Serve them with Blue Cheese dip/dressing for the perfect combo! 😋
I love Dots Pretzels!!
Have you looked into developing a gluten free Dot’s pretzel? Would be an expansion to a new market segment. Those with wheat/gluten allergies and celiac disease and individuals who choose to eliminate wheat from their diets.
Absolutely love this launch! 🔥 DOT’S HOMESTYLE PRETZELS Buffalo Flavored Seasoned Twists perfectly capture how innovation, cultural insights, and timing come together to redefine snacking leadership. The Salty Snacks team has once again shown how to connect flavor with emotion — turning Game Day into a full-on flavor experience 🏈🥨. This isn’t just a new product; it’s a bold step that proves how understanding consumer moments can drive real brand love and market leadership. Huge congrats to the entire team for bringing such energy and creativity to the snacking world! 👏
Grandson of H. B. Reese (Inventor of REESE’S)
2wAdditionally, REESE'S Filled Pretzels are driving the sales of The Hershey Company Salty Snacks!