Pulse: The Market (3/4) ☑️ Referrals Still Rule New Business Referrals remain the undisputed powerhouse of growth for content marketing agencies, now driving 67% of all new business. In a world full of digital noise, cold outreach, and endless automation, the one thing that still cuts through is trust. A referral doesn’t just get you a meeting; it comes with built-in credibility, proof of value, and a head start on the competition. So what does that tell us? Even with all the marketing channels available, human-to-human trust remains the most powerful growth driver. The best marketing investment might just be the work you’ve already done - and the people who believe in it. To understand the opportunities this brings, head on to our website to read our latest Pulse Report https://the-cma.com/pulse #ContentMarketing #CMA #Pulse
