The Absolut Group’s Post

“Hitting one million cases isn’t just a sales number. It’s one million shared moments around the world.” Olmeca has officially crossed the coveted one million case milestone and become the No. 2 premium tequila brand globally*. From its roots in Jalisco to nights out in more than 90 countries, the brand’s story is one of connection, colour and creativity – and it’s just getting started. 👉 Fabien Re, Global Brand Director for Olmeca reveals what’s behind the brand’s unstoppable momentum – from its rise across emerging markets to the creative energy driving its next chapter: #Olmeca * Excluding the US and Mexico, IWSR 2024