You can’t growth-hack your way out of a product people don’t love. Build something users rave about first — then the referrals, virality, and GTM magic start to compound.
— Keith Peiris Co-Founder Lightfield
📹 Roll
I think maybe one thing that super important is you ultimately have to have a product people love for any of this stuff to matter. And, and I found for us, it wasn't really until we had a product that people love that they were ready to talk about that any of this stuff started to like compound say that we as like a few months ago, we started to get this almost like like virality coefficient, right? Have you, you, you make customer happy and they tell three other customers about it and then we get referrals and that's sort of the. Like flywheel, I think you need to build before all the like go to market tooling kicks in. We found that if we can just be top of mind for you and we have customers that love our product that you know the rest connect.
