85% of shoppers say quality product content matters more than brand names recognition. That’s not just a stat—it’s a wake-up call. Syndigo’s latest benchmark report reveals what truly drives purchase confidence in 2025 and beyond. From AI-powered research to the rising influence of UGC, the data shows exactly what content converts. For the curious, here is a sampling of some of our favorite findings: 45% of shoppers now use AI tools like ChatGPT to research products. This is up 14 points from last year’s report; there’s no denying that AI is here to stay. 📈 💡 Having a well-rounded UGC strategy is non-negotiable. 77% say customer reviews persuaded them to buy something they didn’t plan to—a 10-point jump from what shoppers were saying in 2024. 🛍️ Rich media (videos, 360-degree images, lifestyle photography) led 65% to make spontaneous purchases. 🎬 Last year this number sat at 52%, proving that immersive content is a critical tool for driving purchases. Your 2026 product content strategy starts here. Read the full report 👉 https://ow.ly/SqsQ50XuqT7
