Attribution is messy. But it doesn’t have to be dumb. In this episode of Game Changers, Madhav Bhandari (Head of Marketing at Storylane) breaks it down for Oana Manolache (CEO at Sequel.io) in three simple layers: ➡️ Quantitative: Traffic sources, UTM tags, referrers. Good for understanding where people come from, but it’s still surface-level. ➡️ Qualitative: A simple “How did you hear about us?” form. ➡️ Conversational: Going through discovery call recordings to hear prospects explain, in their own words, how they found you and why they cared. Hear more here👇