Sportsbet’s Post

The last two weeks have been full of trackside action, with the Sportsbet Caulfield Cup Carnival a sell-out success! More than 50,000 punters attended across three massive days and a Cup Day crowd that broke post-COVID records. We couldn’t be prouder of our partnership with the Melbourne Racing Club. "Partnering with the Melbourne Racing Club has truly been a game-changer. In just two years, we’ve injected fresh energy into racing and created experiences that are drawing in entirely new audiences," says Nathan Arundell, Chief Commercial Officer. Our Kick for Cash activation brought the heat with 2,003 fans taking a shot and 27 winners sharing $100K. The excitement was backed by legends John Aloisi, Alexander Volkanovski, and Daniel Gorringe. Caulfield Social Day also marked the launch of our Women in Racing initiative, spotlighting female leaders like Lizzie Jelfs, Rebecca Maddern, and Michelle Payne. It was more than a race day, it was a celebration of connection, confidence, and community. Here’s to making more racing moments more exciting, inclusive, and unforgettable. #InclusiveSport #NextGenRacing #SportInnovation #FanExperience #SportsbetCaulfieldCup

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