Transcript

There's always this idea of like, hey, you know, I always think about that South Park me and we're like, they're taking our jobs, right? Like AI is coming in, they're going to take all these jobs away. But I think like the brands that get it are really leaning into it and they're they're figuring out how can I use AI to enhance and make better. I think everybody's using AI. Everybody knows ChatGPT, right? They're using AI for LinkedIn post. We all know if you're LinkedIn post has that long M dash. Like no one knew what an M dash was before I knew it. Well, you're a marketing guy maybe. I mean, there's so many people who are like, no, I used it before and it's like, no, you didn't. No, you didn't. But like. It takes your thoughts, makes it better write it, enhances it, but it's not replacing you actually going in and posting it and doing the work and blah, blah. So like I've noticed this, I'm talking to some of these brands. It's like they're thinking about how can I use AI to enhance what I'm doing and to excel or accelerate like growth and the customer experience and performance and ultimately grow these brands that they're part of.