We’re moving from "face value" to "fan value." The definition of “premium” in sports is evolving. Fans today expect more than suites or better seats - they’re looking for experiences that feel personal and frictionless. As Ethan Joyce recently reported in Sports Business Journal teams are adapting to new buyer behavior and exploring fresh ways to create value. Our co-founder Eric Waller noted that simplifying access to premium options can unlock new audiences and moments that weren’t even in the consideration set before. Our Beyond the Seat release (https://lnkd.in/gqKMfV4i) addresses this shift head-on. Instead of reducing tickets to seat location and price, our platform surfaces the full experience directly within the native ticket flow-from immersive 360° seat views to real fan photos to the perks that accompany premium seats. https://lnkd.in/gSN9wZpK
Love this shift toward fan value 🙌 Elevating experiences beyond the seat is exactly where live events are headed, such an exciting evolution for fans and teams alike!