Kroger's DoorDash partnership: How data drives consumer insights

Corinne Casagrande of Involved Media USA captured the challenge: Today’s consumers expect brands to anticipate their needs, fueled by AI-powered personalization. But getting to “right message, right person, right time” takes more effort than ever, and even that’s just the baseline now. #ConsumerBehavior #ConsumerIntelligence #MarTech #Marketing #Targeting #Segmentation #DataInsights #ConsumerData #AI #DataStrategy #Personalization #Advertising

Independent agencies are competing smarter in 2025. By combining audience intelligence, AI-powered data, and streamlined activation, smaller teams are delivering results on par with the ones achieved by large national agencies. Read the playbook to see how leading agencies are using Resonate to win more business, boost efficiency, and elevate performance: https://lnkd.in/eisx5ffe #AgencySolutions #ConsumerBehavior #ConsumerIntelligence #MarTech #Marketing #Targeting #Segmentation #DataInsights #ConsumerData #AI #DataStrategy #ROI #ROAS

Data remained a common thread across multiple sessions on the second day of the Path to Purchase Institute LIVE Conference & Expo in Schaumburg, IL, as on-stage conversations covered topics including retail media, contextual commerce, and agentic AI. From audience segmentation and targeting to personalization, real-time optimization, and measurement, speakers discussed various ways of utilizing data as a foundational driver of marketing activation. "Our approach to leveraging retailer data is to identify specific shopping occasions," said Kelly Spehar, Global Retail Media Strategy Director at Mars Snacking. "We're using the first-party data from Uber Eats or Instacart, [for example], to speak to those that are potentially planning for family movie night, and we want them to add on our products to build the basket. That's the personalization coming through the retailer data but still delivering that moment of happiness [we aim to inspire]." "We've mastered the basics regarding the right combination of onsite search and display, and we're reaching into offsite display using first-party data,” Spehar said. "In the social or conversational commerce space, we've done a lot with TikTok from a brand media perspective and are now embarking upon the commerce side, looking at TikTok Shop ... immediately delivering a commerce or conversion moment." #P2PILIVE #retailmedia #data #retail

The Future of Shopper Marketing: Algorithms + Empathy Shopper marketing is no longer just about visibility. It’s about relevance at precision scale. In 2025, algorithms tell us where to play, but empathy tells us how. I’ve seen how data-driven targeting can double conversion, but the true magic happens when technology meets understanding. A banner, shelf, or screen is only powerful when it speaks human. The brands that win today blend analytics with intuition because even in a world of automation, emotion remains undefeated. #Shopper #Marketing #Retail #Innovation #FMCG #Consumer #MarketingStrategy #DataDrivenLeadership #ConsumerInsights

Every successful brand move begins with clarity - clarity of who the customer is, what they value, and how to connect with them. Introducing the next edition of our Framework Series: decoding the STP Framework, a core model that transforms raw market data into focused strategy. It’s not just about finding a market - it’s about owning your space within it. The STP Framework reveals how leaders craft precision in a world driven by choice, turning understanding into unmatched positioning. #STPFramework #MarketingStrategy #MarketSegmentation #Targeting #Positioning #ConsultingFrameworks #SRCRC #StrategyDecoded #BusinessGrowth #MarketingPlaybook #BrandStrategy

An effective marketing plan is not just a budget spreadsheet - it’s a precise instrument. You need to move past simply allocating dollars and focus on the critical non-negotiables: rigorous market research, surgical target audience identification, clearly defined objectives, and brilliant tactics. But here's the kicker: too many businesses skip the ability to measure success. At J&L Marketing, we emphasize understanding the 'why' behind every dollar you spend and establishing clear, measurable metrics that deliver real, undeniable results. If you can't measure it, you're not marketing; you're just spending. #MarketingPlan #MeasurableResults #MarketingROI #BusinessStrategy #MarketResearch #Targeting #JandLMarketing #DataDriven

Top 5 #adtech and #martech tools this week: from agentic subscription management to AI-powered conversion attribution Head to the link in comments for the full story. This week:  – Partnerize launches genAI conversion attribution solution, VantagePoint – dentsu X partners with LoopMe to launch ‘Guaranteed Brand Outcomes’ solution – TVADSWORK launches self-serve multi-platform TV ad booking platform – Wolt Ads announces five major partnerships for retail media platfrom – Recurly launches agentic AI solution ‘Compass’ to help manage subscriber relationships Shayna Massey Shopify Nancy Mai Harnett HubSpot Matt Gilbert Sofia Peixoto Sadie Stuart Andrew Telling Catalina Salazar Nicholas Ward Koddi Priya Lakshminarayanan #TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing

How is the loss of digital identifiers reshaping advertising research? This guide, by the ARF Analytics Council, offers advertising researchers a deep dive into the privacy-first landscape, covering regulatory impacts, measurement challenges and practical identity solution: https://ow.ly/fue650XhCX9 #DIgitalPrivacy #IdentityResolution #MMM #Attribution #Targeting #CrossPlatform

Since Google officially announced the end of Privacy Sandbox and confirmed that third-party cookies are here to stay, why are we still discussing #Identity and the #LossOfIdentifiers? The Advertising Research Foundation (ARF) #AnalyticsCouncil sheds light on this evolving landscape. #PrivacyCompliance #Targeting #AudienceMeasurement #CrossPlatform #Attribution #SyntheticIDs Robert Walker Bharath Gaddam (DATA POEM) Rouzbeh Gerami (Nielsen) Chris Hildebrand (Ekimetrics) Jukka Ranta (Comscore, Inc.) Daryl Battaglia (Triton Digital) Jay Mattlin

Top 5 #adtech and #martech tools this week: from automated ad sets for retail media to no code Shopify stories in minute Head to the link in comments for the full story. This week:  – Particular Audience debuts Automated Ad Set Builder for retail media – DPG Media Advertising België integrates Brand Metrics' brand lift technology into its ad platform – Hightouch and The Trade Desk launch ID Express  – Lovable’s Shopify integration help small biz ‘build online stores in minutes’ – SearchKings® launches TV ad offering built on Comcast’s Universal Ads API James Taylor Stefan Havik Elwin Gastelaars Jay Goebel Ian Maier Rachel Hamilton Ek, CA Darryl Margaux Michael Duchin #TopAdTech #BrandTech #AdTechTools #TechStackUpgrade #DataManagement #Targeting #AdTechNews #DigitalMarketing