As Ian Lovell explains, every device reused means one less new one made -that’s true sustainability.
We’re not chasing “net zero.” We’re focused on AVOIDING what doesn’t need to be made. As Ian Lovell explains in this clip, every time recovered equipment finds a second life, a new one doesn’t have to be manufactured. And that’s the simplest, truest form of sustainability there is. 🎥 Hear Ian’s take on why avoidance, not offsetting, is the real metric that matters.
