rabbit inc.’s Post

Design is in our DNA at rabbit, and being based in Santa Monica puts us in good company with some of the top creative minds and next-level design thinkers in the industry. Last week in advance of LA Tech Week, we teamed up with iF Design and Designworks, A BMW Group Company in front of a packed house of design leaders, creatives, and entrepreneurs for a beachside chat on the value of design in the age of AI. rabbit founder and CEO Jesse Lyu and Designworks CEO and Studio Director Julia de Bono took to the stage to share their ideas, principles, and first-hand experiences from very unique and different angles: At rabbit, we’re creating a new category of hardware and software products built around AI at the core, while Designworks treats AI as a creative collaborator – crafting custom tools that expand and enhance their clients’ creative workflows. As with any solid discussion, there was lively back and forth – things got philosophical, and they even disagreed on some things. But there was clear consensus on some fundamental ideas: 💡 The challenge of design is getting what is on paper out into the real world and making it real. Human touch will remain crucial to ensure design truly connects to consumers. 💡 Great design is always a compromise – especially when you’re creating a completely new category of products. 💡 AI doesn’t have creativity. It’s a powerful tool that should be embraced, but it’s every designer’s responsibility to figure out how to best use it to serve a greater purpose and contribute to positive outcomes. As we continue to re-imagine the way humans interact with machines, conversations like these help us to stay focused on what matters while pushing the boundaries of what’s possible in the age of AI. Special thanks to Bianca Fleischer from iF Design for bringing this event to life, and Johannes Lampela from Designworks for moderating a lively discussion. Here’s to the next one! photo credit: Designworks, A BMW Group Company