How family offices are adapting to a changing world

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In a more uncertain world, family offices are showing themselves to be increasingly agile and forward-thinking investors, focusing on the future and looking to tap into the new and growing pools of value it will offer.   Explore our latest Global Family Office Deals Study - our annual analysis of the transactional behaviour of more than 20,000 family offices: https://pwc.to/3L1tXjy   #Deals 

Sindy Ngigi

Art & Design Professional | Exhibition Curation | Gallery Operations | Empathy-Led Creative Experiences

3d

Family offices are truly stepping up as agile and innovative investors, especially in uncertain times.

PwC’s updates are impressive. The way they’re pushing forward with clear priorities and strong execution really stands out. Looking forward to seeing more of this momentum.

Tammy Shen

Financial Controller

2d

Fascinating insights — analyzing the transactional behavior of over 20,000 family offices shows just how strategic and adaptable these investors have become.

Family offices are proving that agility and long-term vision win in uncertain times. PwC

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Subin Choi

Risk Advisory Analyst | I help businesses build stronger internal controls and reduce risk through exceptional attention to detail

2d

Great insights into how family offices are navigating today’s uncertainty! It's interesting to see how agility and long-term thinking are shaping capital deployment strategies across the sector.

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This reflects a shift we’ve been seeing too family offices are becoming more strategic allocators rather than passive capital vehicles. The move toward emerging value pools, especially tech-enabled sectors, signals a clear intent: long-term resilience over short-term returns. Curious to know from your data. Are you seeing increased allocation toward infrastructure-grade digital transformation (e.g., data systems, cybersecurity, operational tech), or is the focus still primarily on external investments rather than internal modernization? That distinction tends to shape how tech partners like us support multi-asset firms.

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Great perspective! On how family offices are navigating uncertainty with confidence and foresight. Keen to explore the findings from the Global Family Office Deals Study

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Impressive highlights! PwC’s focus on innovation, sustainability, and strategic growth is truly inspiring. It’s great to see how these initiatives are shaping a forward-thinking and impactful approach. Looking forward to seeing even more achievements in the future.

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