BYREDO reopens its Saint-Honoré flagship, a renewed landmark in the heart of Paris. Ten years after its first opening, the space has been reimagined to reflect Byredo’s architectural language: minimal yet warm, functional yet sensorial. Two floors unfold in a deliberate sequence, creating an environment where materiality meets emotion. Hammered granite, brushed steel, and luminous yellow rugs inspired by Swedish craftsmanship set the tone with sculptural clarity and tactile depth. The boutique offers the perfect ambiance to explore Byredo’s universe—from signature fragrances and candles to makeup and leather goods. Saint-Honoré has long been the Parisian anchor of the Byredo universe: a place where community gathers, campaigns debut, and memories are made tangible. #WeArePuig #PuigLoveBrands #Byredo
Espectacular. Muy bonito. Felicidades ¡¡¡¡¡¡
A stunning reopening for Byredo on Saint-Honoré. The reimagined flagship beautifully balances minimalism and warmth, creating a sensorial space where materiality and emotion meet. A perfect setting to immerse yourself in the full Byredo universe and a renewed Parisian landmark for the brand’s community.
Great job Puig ! 👏🏻
Congratulations on this new Parisian anchor point!
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4dThis sounds like a masterpiece of spatial design! Reimagining the flagship by blending hammered granite and brushed steel with the warmth of Swedish craftsmanship and luminous yellow rugs perfectly translates BYREDO's minimal yet emotional language into a physical anchor. It's the ultimate example of architecture elevating the sensorial luxury experience!