Journalist and design critic Anatxu Zabalbeascoa, contributor to Puig, Home of Creativity, reflects on the vision and principles that have guided Puig from its roots to today. In her chapter dedicated to design, she explores the layers that define Puig — a company of companies, a brand of brands — crafted by a century-long dialogue between design, identity and innovation. Throughout its history, Puig has preserved its origins while pushing boundaries, showing how originality can grow from origin. Learn more at puig.com and rizzoliusa.com, and pick up your copy wherever fine books are sold. #PuigHomeofCreativity
"This is a brilliant lens through which to view a century of growth! The idea that Puig operates as a 'company of companies, a brand of brands' perfectly captures the complex synergy required in modern luxury. Highlighting how originality consistently grows from origin—driven by design and identity—is the ultimate formula for timeless success.
A truly smart way to explore how to preserve origins while constantly pushing boundaries. Must read! 💯