With the average person storing 18 different cleaning products around their home, the Swiffer Sweep + Mop Deluxe was designed to simplify cleaning routines. The biggest upgrade to the original Sweeper in 25 years, Swiffer Sweep + Mop Deluxe offers: ✳️ A collapsible design for easy storage in tight places ✳️ A sturdier pole for tough scrubbing ✳️ 360-degree swivel and locking head capabilities The product’s design followed decades of research and testing. "We hear the challenges from our consumers when it comes to floor cleaning — keeping up with everyday dirt and grime is a chore, and we want to help change that," said KaNeeTa Kimble, Swiffer Senior Brand Director. Now, the Swiffer Sweep + Mop Deluxe is available in pink for a limited time, while supplies last, to celebrate the release of Universal Pictures’ "Wicked: For Good," in theaters Nov. 21. Learn more about the Swiffer Sweep + Mop Deluxe's innovative design: https://lnkd.in/gbGSxUAB
Excellent example of iterative innovation driven by core consumer needs (simplicity and storage). The Swiffer Sweep + Mop Deluxe upgrade shows how minor design changes can significantly enhance product utility and market relevance.
#Amazingnews The Swiffer Sweep + Mop Deluxe was designed to simplify cleaning routines, featuring upgrades such as a collapsible design, sturdier pole, and 360-degree swivel head capabilities. The product's development followed decades of research and testing to address consumer challenges with floor cleaning. A limited-edition pink version is available to celebrate the release of the film "Wicked: For Good." brawo Procter & Gamble
The statistic about the average person storing 18 different cleaning products highlights a massive market opportunity for simplification. P&G's Swiffer innovation directly addresses this consumer pain point with a consolidated solution.