Ah, Black Friday and Cyber Monday have finally closed their wallet-draining curtains, and as we emerge from the battle of shopping carts and promo codes, it’s time for some reflection. No, not on how much you spent on socks—but on the coolest projects we've been part of this year. First up, let’s talk about Prima, a pharmacy so unique it’s basically the Beyoncé of online healthcare. This isn’t your run-of-the-mill corner drugstore where you awkwardly buy allergy meds and gum. No, Prima is here for the big stuff—like IVF, egg freezing meds, fertility support, and even in-home infusions. Check out the project at at: https://www.forprima.com/ Design & Branding Kudos to our friends at Mostly Sunny 🥂