Paramount, UFC Sign Seven-Year Multi-Territory Extension Paramount and Ultimate Fighting Championship (UFC) have signed a seven-year, multi-territory extension of their partnership, securing UFC media rights for Paramount+ across Latin America and Australia starting in 2026. https://lnkd.in/eqXUVNvF

Media giant Paramount has expanded its broadcast partnership with MMA heavyweight Ultimate Fighting Championship into Latin America and Australia, covering both major markets for the next seven years. #SportsBiz #Paramount #UFC https://lnkd.in/er4kvqPs

Welcome back to our #flashbackfriday JHP history series! This month we’re diving into Part 9: “Record-Breaking Road – A New Era of Victories”🤩 Joe Hand Promotions continues to raise the bar—reaching milestones that redefine what’s possible in live sports distribution. 2024 marked a year of unprecedented growth and record-shattering success. In one unforgettable weekend, JHP activated over 10,000 venues nationwide, bringing fight fans together for two historic events: Jake Paul vs. Mike Tyson, with over 6,000 activations, and UFC 309, which set the highest activation total in company history. These achievements weren’t just numbers—they were proof of JHP’s leadership, innovation, and the power of its partnerships across the sports and entertainment world.From boxing to the Octagon, and everything in between, JHP continues to drive the momentum behind how fans experience live sports together. The road ahead is brighter than ever. With new opportunities, technology, and partnerships on the horizon, JHP isn’t just breaking records, we’re setting the stage for the next evolution of sports entertainment. Stay tuned for Part 10: The Best Is Yet To Come.❤️

Polymarket has signed a multi-year exclusive agreement with the UFC to enhance crypto-integrated prediction markets, building on its collaborations with daily fantasy sports operators.

Elevating Live Sports: UFC Partners with Polymarket The Ultimate Fighting Championship (UFC) and Zuffa Boxing have welcomed Polymarket as their official prediction market partner. This strategic alliance, established through a multi-year agreement with TKO Group Holdings, is set to enhance the live viewing experience by integrating real-time forecasting and betting signals into fight broadcasts. The move promises to redefine how fans engage with combat sports. By leveraging Polymarket's expertise in prediction markets, UFC aims to deliver enriched data-driven insights during live events. This partnership not only signifies an innovation in sports entertainment but also highlights the expanding role of predictive analytics in enhancing viewer engagement. With Polymarket on board, viewers can expect a new level of interaction as they follow every punch and knockout in real-time. What are your thoughts on the integration of prediction markets into live sports? Does this change how you'll engage with UFC broadcasts? #UFC #Polymarket #SportsInnovation #LiveBroadcasting #BettingSignals #TKOGroup - - - - - - - - - - - 🖐 Thanks so much for taking the time to read my post. If you enjoyed this post, feel free to swing by my bookstore at sleepyhippie.com or vibe with some tunes on my YouTube channel at groovyboombox.com — you just might find your new favorite thing. Your support means the world. Stay awesome! ✌️ - - - - - - - - - - -

How do rule changes in sports ripple beyond the game? From shifting fan engagement to reshaping sponsorship deals, every tweak in the rulebook can have economic and cultural consequences. We've taken a look at the impact of the recent GAA rule changes to see what the wider economic impact could be. https://lnkd.in/eQAbcaHv

Paramount and UFC®, the world’s premier mixed martial arts organisation, have expanded their partnership. Paramount+ subscribers in Australia will have access to all live UFC Fight Nights and the prelims for marquee numbered events as part of their subscription, beginning in January 2026.   Fans will also be able to watch select UFC events on free-to-air television on Network 10.   “The partnership with Paramount has already been incredible and it just keeps getting bigger and better,” said Ultimate Fighting Championship President and CEO Dana White. “They are now taking on new territories like Australia and this thing is just going to continue to grow.”   “We are delighted to add UFC to our sport offering in Australia,” said Beverley McGarvey, Head of Streaming, Paramount ANZ and President Network 10. “The ability of Paramount, a Skydance Corporation, to negotiate agreements of this scale enable Paramount+ and Network 10 to deliver premium content to Australian audiences and is a sign of great things to come for our viewers.”   Find out more: https://lnkd.in/gPTAYnGa

YouTube is bringing in a new era of entertainment in cricket 🙌 In Episode 2 of #ThinkSports, watch Anjum Chopra, former cricketer and commentator (and current YouTube content creator) talk about how the platform lets you build trust and authenticity with cricket fans 🏏 💡For more insights on how brands are tapping into sports marketing, take a look at:  https://lnkd.in/dmZzrwUW #ThinkSports #ThinkWithGoogle #Sports #Marketing #IndianCricket #WomenInBlue #CWC25

Will the National Rugby League (NRL) purchase a stake in Super League? It's just one of the key talking points surrounding the game, as the NRL's top executives have been in London for the England-Australia Ashes Test series, and having discussions about possible partnerships. Andrew Abdo, the leader at the helm of Australia's biggest sports league and the man tasked with driving those global ambitions, joined the Leaders Worth Knowing #podcast to share more on NRL's vision and what's on the horizon for sport in Australia. Full episode available with David Cushnan: https://lnkd.in/eHpJYzh5

📺 Broadcast Battles: Boxing’s Streaming Era Is Already Cracking For years, boxing’s future was said to be in streaming. DAZN, ESPN+, and others promised to modernize the sport — bringing global access, subscriber revenue, and on-demand fights. But in 2025, that dream is being tested. Top Rank’s deal with ESPN+ ended, leaving one of boxing’s oldest promoters without a U.S. broadcast home for the first time in decades. DAZN scaled back its budget. Showtime exited the sport entirely. And while Netflix and Amazon Prime are experimenting, no one has yet built a sustainable model. The truth? Boxing isn’t a weekly league — it’s an event-driven business. Fans don’t subscribe for tune-ups; they show up for moments. That’s why the future of boxing broadcast might not be about platforms — but about ownership. Fighters, promoters, and investors who can directly control content and distribution will own the new era. We’re entering a reset — and the next media partner to crack the boxing code will redefine the sport for a generation. #BusinessOfBoxing #SportsBusiness #BoxingIndustry #MediaRights #Streaming #BoxingNews #RawSport