Ostro’s Post

HCPs don’t need more outreach. They need smarter outreach. At Reimagine Pharma Marketing West this week, Ostro's Danielle H. and Geetha Parachuru, MPH, Director of Commercial Digital Products at Gilead Sciences, explored what it really takes to win HCP engagement. The insight: Volume doesn't equal value. HCPs are short on time and need compliant, timely answers, not more noise. Their conversation explored what actually drives AI adoption in pharma—and what separates experiments that scale from those that stall. Key themes: ✅ Strategic alignment over shiny and new ✅ Compliance built in from day one, not bolted on later ✅ Personalized experiences that treat HCPs like the consumers they are ✅ Measurable next-best actions that drive brand adoption ✨The takeaway: What separates AI that scales from AI that stalls? It solves real problems without adding complexity. In pharma, louder doesn't win. Smarter does. #AIinPharma #HCPEngagement #DigitalHealth #ComplianceFirst #PharmaMarketing #ReimaginePharma #MomentumEvents