We’re expanding our partnership with Target to bring new AI-powered retail experiences to millions of guests and thousands of team members. Target is extending its use of ChatGPT Enterprise and our frontier models to help teams work faster and support guests with greater accuracy. More than 18,000 employees at Target headquarters are now using ChatGPT Enterprise to reduce busywork and focus on higher-value work. Across the business, Target is using OpenAI APIs improve supply chain forecasting, streamline store operations, power recommendations, and support vendor partners with instant, high-quality answers. Coming soon: a new Target app in ChatGPT, giving shoppers a curated, conversational way to browse, build multi-item baskets, and check out using Drive Up, Order Pickup, or shipping. It’s a simple way to turn an idea into a full cart in one chat. This partnership reflects a broader shift underway across retail: using intelligence to reimagine customer experiences, strengthen operations, and build modern workflows at enterprise scale. We’re proud to work with Target as they weave AI throughout their business to create experiences that are more personal, more efficient, and more joyful for their guests and teams. https://lnkd.in/g7uxMWx7
Academy IT
2d
AI-powered retail experiences are a big step forward in creating smarter, more personalised customer journeys. Partnerships like this show how technology is reshaping everyday interactions. A great time to #upskill, explore practical #training, and embrace #innovation through programs like #AcademyIT. The future of retail is here—driven by knowledge and adaptability.
Impressive to see this partnership redefine retail with meaningful AI adoption across teams and guest experiences. The new conversational shopping flow sounds especially promising. Which operational area do you expect to see the earliest measurable impact? OpenAI
Graveiens
2d
Target’s integration of AI across operations and customer interactions is a game-changer. It’s not just about efficiency; it’s about creating a more personalized, seamless shopping experience for everyone involved.
Good job
Bharathi T.
2d
This is a fantastic step forward. Leveraging AI like ChatGPT Enterprise to boost efficiency for thousands of employees is a significant move.
Green IT Now
2d
OpenAI and Target's expanded partnership demonstrates how AI can transform retail at scale, 18,000+ employees using ChatGPT Enterprise, supply chain optimization, and a new conversational shopping app coming soon. Excited to see this innovation create more personalized experiences for shoppers while empowering teams to focus on higher-value work.
Impressive milestone. This partnership really shows how AI can transform every part of retail, from forecasting to customer experience. It’s great to see a brand like Target adopting responsible, enterprise-level AI at such a large scale. As an IT and AI solutions company, we’re excited to see innovations like this shaping the future of intelligent retail.
Ilango V.
2d
This is incredible news — a huge step forward for retail and a strong signal of where enterprise AI is headed. 🚀 The real revolution in AI is happening inside the supply chain, where massive datasets, real-time signals, and new adaptive models can completely reimagine how goods move from factory to doorstep. What Target and OpenAI are doing here will accelerate that shift — smarter forecasting, streamlined operations, and AI-augmented decision-making at scale. At Foysonis, we’re building this future every day: an adaptive supply chain engine powered by reinforcement learning, digital twins, and conversational AI to help retailers and 3PLs operate with precision and speed. Exciting times ahead for all of us working on AI-native supply chain systems. 🌎🤖📦
The future is really exciting, this kind of AI integration will quickly become the new standard in retail.