OLIPOP PBC’s Post

OLIPOP has officially entered the global gaming space with our first-ever in-game activation on Roblox—the popular gaming platform where millions create and explore virtual worlds—in partnership with Wonder Works Studio. 🎮🍍✨ To celebrate our new Pineapple Paradise flavor (made in collaboration with the legend himself, SpongeBob 🧽), we’ve dropped limited-edition #OLIPOP cans inside the SpongeBob Tower Defense game on Roblox! From August 8-17, 2025, 500 players each day can collect OLIPOP’s new Pineapple Paradise 🍍cans as an in-game power-up—mirroring the brand’s real-life commitment to supporting gut health with low-sugar, high-fiber soda. Players can complete quests, unlock all five exclusive can designs, and receive a code for a ✨FREE✨ 4-pack of Pineapple Paradise in real life. This launch is a bold (and fun) new way for us to connect with new communities—mixing nostalgia, storytelling, and gameplay to create something more than just a flavor drop. It reflects our ongoing approach: meeting culture where it’s happening and pushing the boundaries of what a modern beverage brand can do. 🎥🍿 And make sure to save the date: The SpongeBob Movie: Search for SquarePants hits theaters December 19! Open to US + DC residents 13+. Aug 8-17, 2025. 5,000 Reward Codes (500 per day) for cashback on 1 4-pack OLIPOP Pineapple Paradise flavor (up to $9.99). Limit 1. Void where prohibited. Full Terms & Conditions at https://lnkd.in/gNXd9658