The Numerator Home Improvement Tracker provides quarterly insight into omnichannel consumer buying behavior in select home improvement categories. Here’s what we learned in the latest update: 🏬 Home Depot and Lowe’s maintained their positions as category leaders into Q3 2025, capturing an average of 29% and 17% share of consumer spend, respectively, in tracked home improvement categories. Amazon rose to the #2 spot briefly in December, January, and February. 🧰 Categories that saw the most growth in household penetration over the last 12 months were power tools (41.2% of US households purchased) and outdoor power equipment (39%). 🚽 Most home improvement categories are still dominated by name brand products, and private label brands show steady share across categories. Hand tools have the largest private label share (42.9% private label, 57.1% name brand) followed by lawn and garden supplies (22.5% private label, 77.5% name brand). View the tracker: https://bit.ly/4ctnAyw #Numerator #homeimprovement #consumersentiment #shoppingbehavior
