Day 11 – Measures: Where Power BI Dashboards Become Intelligent
Most dashboards look beautiful. Only a few become intelligent — because they use Measures.
Every beginner can place visuals on a canvas. But what separates a basic dashboard from a business-ready dashboard is one thing:
Measures.
A Measure is more than a calculation. It is reusable logic that responds to filters, dates, customers, product categories, and every slicer on the dashboard. It thinks dynamically.
Without Measures, a dashboard only displays data. With Measures, it explains the business.
Why Measures Matter
When leadership changes the view from:
Month to Quarter
Region to City
Product to Category
Measures instantly recalculate in context.
No Excel recalculation, No manual formula updates, No duplicated logic
One measure works everywhere — cards, tables, matrices, and visuals — creating a single version of truth.
The Most Common Confusion
Many beginners rely on Calculated Columns when they actually need Measures.
Calculated Columns store a fixed value once in the table
Measures calculate results based on filters applied
If you want dynamic results — you need a Measure.
Why Businesses Trust Dashboards Built with Measures
Because Measures bring:
Accuracy
Consistency
Instant comparison
Scalability
Speed
When finance checks revenue, sales checks customers, and marketing checks ROI, each team sees the same numbers from the same logic.
That is how dashboards move from reporting to decision-making.
If you want, I can also share a list of the 10 most useful Measures every beginner should learn — used in real dashboards and client projects.
Should I post that next, comment below?
#PowerBI #DAX #Measures #DataAnalytics #BusinessIntelligence #DashboardDesign #LearnToLead #DeeptiNema
