🏆 We're incredibly proud to announce that MYER one has been crowned International Loyalty Program of the Year - Global at the 2025 International Loyalty Awards in Dubai! The International Loyalty Awards are the premier global platform for recognising excellence in loyalty, customer engagement and advancement in customer data, analytics and AI application in the loyalty industry. We are humbled to have been recognised amongst an esteemed group of exceptional finalists from over 60 countries including global leading peers Emirates, Tesco, Accor and Etihad and local programs including Everyday Rewards and Westpac. But that's not all - we also took home three additional awards, making MYER one the most recognised program of the night: ✨ International Loyalty Program of the Year - APAC (our third consecutive win) ✨ Best Loyalty Program Transformation Worldwide ✨ Best use of Customer Data and Analytics (our third consecutive win) The judges noted: “MYER one stood out as the Best Loyalty Program Globally in 2025 for its exceptional blend of commercial performance, customer-centric innovation, and emotional connection with members. What impressed us most was the consistent, strategic development of the program since 2019 – a clear vision executed with discipline, creativity, and heart. The program doesn’t just reward transactions – it builds long-lasting relationships, leverages data intelligently, and creates unforgettable experiences. It’s our current global gold standard example of how loyalty can drive both brand love and business results at scale”. "This global recognition is a testament to our unwavering commitment to putting our customers at the heart of everything we do," said Rob Pope, Myer’s GM of Customer. "None of this would be possible without our incredible team members who bring MYER one to life every day, our valued partners who help us deliver exceptional experiences, and most importantly, our loyal MYER one members who continue to inspire us to innovate and excel. This award belongs to all of us." Thank you for being part of the MYER one family - here's to continuing to create unforgettable experiences together! #MYERone #LoyaltyAwards #CustomerExperience #RetailExcellence #TeamWork International Loyalty Awards Amanda Cromhout CADipL™️ Cecilia FloridiJim Umberger Cristina Ziliani Mark Bergdahl
Huge congratulations to the MYER one team! 🏆 As a judge, I was truly impressed by the strategic clarity, creativity, and consistent evolution of the program. A masterclass in how to build loyalty that’s both emotional and commercially powerful. Well deserved! 👏✨
Sensational team, unwavering vision, transformative place to work 🙏
Just incredible!!!! Worthy of my “loyalty crush!”
I've been judging loyalty programs around the globe and I can honestly say that the Myer One entries were some of the best I have ever had the pleasure of reading. They really have excelled in deploying many industry best practices together with a creative flair of their own. If you're reading this comment and want some loyalty inspiration, take a look at what Myer's is doing. Congratulations to the Myer One team.
Congratulations to you team Myer, the benchmark loyalty program in Australia for many years, and now the globe 👏🏻👏🏻👏🏻
Fantastic to get such a recognition year after year! Well done to the entire Myer team!
Congratulations!
Congratulations Myer team
Congratulations. A great accolade as there were several strong entries for this category from around the world.
Director, Digital and Retail Partners, Mastercard
5moCongratulations Myer and the MYER one team, incredibly deserving winner backed by the awesome Myer team.