This September, MobileMuster is partnering with Taronga Conservation Society Australia (Taronga Zoo Sydney and Taronga Western Plains Zoo), Zoos Victoria, Zoos South Australia and Sydney Zoo, urging Australians to recycle old, unused phones to help protect endangered chimpanzees and gorillas. Through the program, “They’re Calling On You”, MobileMuster will donate $1 for every phone recycled this month to participating zoos’ conservation programs. The team, including Head of Operations David Robb went down to Taronga Conservation Society Australia last Friday to speak with press on this new initiative. More than 23 million mobile phones are estimated to be sitting idle in drawers around Australia, including around 13 million that are broken or unusable which could be responsibly recycled. Recycling keeps valuable materials in circulation, reducing the pressure for mining in sensitive wildlife habitats, and prevents e‑waste from going to landfill. David Robb, Head of Operations, Australian Mobile Telecommunications Association Ltd (AMTA), which manages MobileMuster, said “With MobileMuster, up to 96% of a phone can be recovered and repurposed into something new. This September, we are inviting Australians to recycle the old and broken phones with MobileMuster to help protect wildlife habitats. Every phone donated keeps precious materials in the loop, reduces the need for mining, and directly supports conservation work with our zoo partners.” See where you can recycle your old phones at https://lnkd.in/gwWb7_ET
They’re Calling On You: Help Protect Primates by Recycling Your Old Mobile Phones 📱🐵 🦍 This September, Australians are being urged to take a simple action that can have a big impact on endangered wildlife. MobileMuster Program, in partnership with Taronga Conservation Society Australia, Zoo Victoria , Zoos South Australia, and Sydney Zoo, has launched the They’re Calling On You campaign - encouraging everyone to recycle their old, broken, or unused phones to help protect chimpanzees, gorillas, and other endangered primates. For every phone recycled, MobileMuster will donate $1 to support zoo-led conservation programs across Africa and beyond. The funds from mobile phones donated to Taronga will go towards supporting our longstanding partnership with the The Jane Goodall Institute Australia. To date, more than 59,000 phones have been recycled through Taronga raising more than $100,000 for JGI’s vital conservation work. Why does it matter? More than 23 million mobile phones are sitting unused in drawers across Australia. These devices contain valuable materials like gold, cobalt, and tantalum, which are often mined from regions that are home to endangered primates. Recycling keeps these materials in circulation and out of landfill, reducing pressure on fragile habitats. Belinda Fairbrother, Community Impact & Guest Learning Manager at Taronga, says: "This International Primate Day, we’re reminding everyone that a small action - recycling an old phone - can have a powerful impact." What Australians can do today Give your old phone a second life, keep precious materials in the loop and help protect critically endangered habitats by: 1. Looking on https://lnkd.in/gwWb7_ET to find your nearest drop off point or print a label to send it to MobileMuster free of charge. 2. OR visit any of the participating zoos to drop old phones at their collection bins 3. Before you recycle, sell or give away your mobile phone, you should remove your personal information. All data will be destroyed during the recycling process, but where possible, it is recommended to perform a factory-reset beforehand. Details of how to do this are on the MobileMuster website. 4. Simply send it in or drop it off at a collection point. Let’s answer the call - for the planet, and for the primates. #ForTheWild #TheyreCallingOnYou #MobileMuster #TarongaZoo #ZooConservation #InternationalPrimateDay #Sustainability #RecycleForGood #Ewaste #CircularEconomy #WildlifeConservation
