In case you missed our Back to the Future of Work episode with Wendy Wu, Global Contingent Workforce Program Lead at Kenvue, here’s a quick look. Wendy speaks with Dawn Serpe, Executive VP, Mindlance, about creating a strong brand identity for a contingent workforce program- one that reflects organizational values and brings clarity across functions. For an insightful exploration of how purpose, storytelling, and leadership alignment come together to shape a program’s brand, catch the full podcast: https://lnkd.in/emtqvjdD #BacktotheFutureofWork #ContingentWorkforce #WorkforceStrategy #EmployerBrand #Leadership Vik Kalra Rajat Paul Dhall Nicki Oakley Michael Laskowski John Harkins Johanna A.
Really enjoyed this episode 👏. Wendy Wu and Dawn Serpe nailed the importance of building a brand identity for contingent workforce programs that actually reflects values and drives clarity across teams. Purpose, storytelling, and leadership alignment aren’t just buzzwords—they’re what make these programs resonate and scale. Thanks for sharing this conversation, definitely worth a listen!
Brian Kuramoto, Khang Nguyen, Randy Franks.