In AI, we don't compete for attention, we compete for representation.
When we ask an AI a question, the answer is always read.
That's why the challenge shifts: from "being seen" to "how we're described."
Viewability measured visibility.
Suitability measured context.
Citability measures trust.
I've lived through all three waves, and this one is different.
In my new article, I introduce the PASS framework (Presence, Accuracy, Source, Stance) to measure citability, and three diagnostic questions to assess if your organization is ready.
https://lnkd.in/d_T6bn2P
Open question: how are you addressing brand representation in AI responses?
#Citability #GEO #AIMarketing #MediaAccountability
Digital Rights Watch has been instrumental in advocating for stronger protections for Australian creatives as AI evolves. Their work helps ensure artists, writers and musicians are respected and properly paid in the digital era. The latest update from the federal government marks an important step in that direction. Learn more: https://www.abc.net.au/news/2025-10-27/labor-rules-out-ai-training-copyright-exceptions/105935740